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Monday, May 6, 2013

Anti-Child-Abuse Organization Uses Cheesy Old Technology in an Awesome New Way

Posted by on Mon, May 6, 2013 at 1:56 PM

Remember those colorful '90s bookmarks (and rulers, binders, postcards) printed with weird plastic lines on them so that if you turned them one way or the other, a different picture would appear, or the picture would move back and forth? Like this Harry Potter one. That technology is called "lenticular printing," and I've only ever seen it as a gimmick for for kids' books or Cracker Jack prizes.

Well, Spanish organization ANAR, which works with abused children, just figured out a way to use it in their street ads to solve a major messaging problem. It's a problem that faces many groups that work with systematically abused populations (battered women, enslaved immigrants, sex workers): How do we get our information delivered just to the eyes of someone who needs to see it when they may be walking down the street with their abuser? ANAR wanted a way for kids to see an ad with a phone number they can call for help, and an adult to just see a generic anti-child-abuse PSA.

Here's what they did:

Read more over here on the DIY photography blog.

I'm not sure how publicizing it on the web really serves the ads' secretive purpose, but I guess it wasn't going to stay completely secret for long. It's just a lesson in creative messaging for the public good. (And it makes me look at shiny rainbow Lisa Frank binders in a whole new way.)


Comments (7) RSS

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Knat 1
Huh. That is pretty darn slick.
Posted by Knat on May 6, 2013 at 2:26 PM · Report this
stinkbug 2
Lenticular printing is not "cheesy old technology". Yes, it may have been used to create goofy bookmarks, etc., but calling the process "cheesy" shows a lack of appreciation for technology in general.
Posted by stinkbug on May 6, 2013 at 2:32 PM · Report this
raindrop 3
And there could be signs for ice cream parlors where the children see "beg and scream!"
Posted by raindrop on May 6, 2013 at 2:41 PM · Report this
wisepunk 4
@2, word. My company does a lot of the volume worldwide for this type of printing. I've seen way cool lenticular. We did an annual report for a fortune 500 company that had a golfer doing a full swing on the cover. Something like 23 images inside that one cover.
Posted by wisepunk on May 6, 2013 at 3:37 PM · Report this
fletc3her 5
It's a clever idea I suppose. It will be interesting to hear if it works.

I've seen something similar done in children's museum with "for kid's eyes only" exhibits that are down low. Sometimes parents could walk through without even realizing they were there.

@3 There's a reason why candy displays at the supermarket often go to floor level.
Posted by fletc3her on May 6, 2013 at 3:39 PM · Report this
Ballard Pimp 6
We all recall things from our childhood as being "old and cheesy", but lenticular printing was first used in the U.S. by Adlai Stevenson's 1956 campaign against Dwight Eisenhower. Buttons were made that had Stevenson's face and, when rotated, said, "Stevenson for President". It was considered quite cool.
Posted by Ballard Pimp on May 6, 2013 at 5:52 PM · Report this
I wish a quick check of wikipedia would be done before stating "colorful 90s" technology.
"lenticular printing" was popularized in the 40s and 50s and was very popular in my childhood during the early 60s.…
Posted by fotoeve on May 6, 2013 at 6:42 PM · Report this

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