Of course the French would advocate for women going braless—pendulous breasts be damned!—but unlike this baseless magazine ad, they've conducted research showing that among a small sample size of young women, unbound breasts are marginally less likely to sag than their bra-supported counterparts.

Take it away, Telegraph:

Professor Jean-Denis Rouillon of Besançon University spent 15 years studying the anatomy of 330 women, before coming to the radical conclusion that bras are a “false necessity”.

Professor Rouillon said: “Medically, physiologically, anatomically—breasts gain no benefit from being denied gravity.”

The study found that breasts were firmer and sagged less in the women who did not wear a bra, and such women were no more likely than others to suffer from back pain.

The sports scientist, who has been researching the subject since 1997, using a slide rule and a caliper, found a 7mm difference in the height of bosoms, with those who went without a bra faring best against gravity.

You hear that, ladies? Seven millimeters: The distance separating women's studies majors from women's studies minors, the distance between pendulous breasts and world-weary ones.

Thanks, to Bill, who also pointed me to this fun piece on why women should stop shaving their legs.