Today in less than classy advertising attempts, Eater reports:

A McDonald's ad that looks like a public service ad for mental health services has been pulled from Boston public transportation this week... In a statement to Time, McDonald's denies ever approving the ad, and blames a marketing process error. From their statement: "We can confirm this ad was not approved by McDonald's. We have an approval process in place... Regrettably, in this incident, that process was not followed. We sincerely apologize for this error."

What on earth possessed someone to to try advertising cheeseburgers via a spoof suicide hotline, we may never know. Click here to see the ad. Or if you want to see all the rest of the ads on that Orange Line train car, which do put this one in a better context, go here. (The idea for the campaign is kind of funny, just shoddily executed.)