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Thursday, March 21, 2013

TV / Teh Internets Good News and Bad News for Twitter

Posted by Paul Constant on Thu, Mar 21, 2013 at 12:31 PM

The good news is, Twitter activity usually does correlate to television ratings, making Twitter a valuable resource for television networks and advertisers:

By analyzing Tweets about live TV, the study confirmed a relationship between Twitter and TV ratings. It also identified Twitter as one of three statistically significant variables (in addition to prior-year rating and advertising spend) to align with TV ratings.

The bad news is, Twitter is promoting success stories of users who turned their Twitter accounts into something significant. One of their promoted success stories? Mitt Romney. Maybe it's time for Twitter to look up the definition of "success."

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Comments (7) RSS

Oldest First Unregistered On Registered On Add a comment

Twitter is people, my friend.

Posted by Ziggity on March 21, 2013 at 12:52 PM

If good and bad isn't subjective on Twitter, then is that good or is that bad?

Posted by raindrop on March 21, 2013 at 12:55 PM

Mitt Romney is reprising Mathau's coaching role in "Bad News Twits."

Posted by dnt trust me on March 21, 2013 at 1:08 PM

@1: LOL!

Posted by Jeffrey in Chicago

on March 21, 2013 at 1:14 PM

One more reason I'm never considering television service in my future. What the fuck is the point? I could just read twitter, and apparently their content is so good that news has just defaulted to it. Twitter is free. Fuck cable.

Posted by watchout5

on March 21, 2013 at 1:48 PM

What's more interesting, and I was measuring it three years ago at a Nielsen competitor, is that tweet volume and excitement yields an impressive rating of the show's moment by moment intensity (= ratio of tweets to viewers minute by minute). You can also measure commercial breaks that way. I privately coined the term "tweets per megahousehold" and hope to hear it more often.

Posted by briantrice