The latest gadget to prey on the myth that cooking an egg is complicated is the Rollie® Eggmaster, a cylindrical cooking device that cooks your egg onto a stick and then POPS UP WHEN IT'S FINISHED.

Cory Doctorow at Boing Boing sums it up: "...there is something weirdly compelling about a device that appears to get a boner while it cooks for you."