The Authors Guild and the Association of American Publishers, worried that Amazon will use new internet names like “.book” and “.author” to gain more power in the publishing industry, are asking the agency that assigns control of those names to refrain from giving them to a private entity...Both Amazon and Google have paid to obtain the right to run hundreds of new names though it’s still unclear what the companies intend to do with them. Google has indicated it will keep suffixes related to its core business, such as “.goog” or “.search,” for its private use while making others like “.store” and “.dog” open to anyone. Amazon, which also wants to run names like “.kindle” and “.movie” declined to respond to the Wall Street Journal’s request for comment.
This will come as a shock to many of you, I know, but I side with the publishers on this one. Assuming that these custom suffixes take off in popularity, allowing one company to own something as simple as .book could be almost as bad as giving one publisher the trademark to the word "book," and punishing other publishers for using the term to describe their product.