Yes, this is true:

But we also live in an age where commercials and publicity stunts are competing with YouTube's public imagination. Indeed, the lines between commercials, pranks, stunts, and YouTube oddities are getting harder to detect...

Anyone who saw the crazy fire-in-the-motherfucking-sky footage on Twitter, as I did around 9 pm last night, and could not find one mainstream news agency that had reported on it, had very good reason to question its authenticity...

Eventually the BBC stuck out its neck, but very cautiously. These are the real times of miracles and wonder.