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Monday, February 11, 2013

FTL and the Psychology of Pricing

Posted by on Mon, Feb 11, 2013 at 10:00 AM

FTL is a sweet little indie game that rode industry buzz to blow past its Kickstarter goal about a year ago, then launched last fall. It's sort of a dungeon crawl in space, with bright, clean graphics and a Choose Your Own Adventure-style interface that draws players in quickly. Ship-to-ship combat is a good chunk of the game, but that involves shuttling crew members to repair damage or focus efforts on shields or whatnot, rather than aiming, firing, evading, and other twitchy business. It's fun, it's easy to learn, it's hard to win, and it's compelling enough to play through many, many times.

This is you.
  • This is you.

It's also ten bucks. That stakes out some interesting psychological territory in the space of game prices in between classic one-or-two-buck apps like Angry Birds and $60 box game events like Halo 4, and it provokes a weird discomfort in the mind of the game consumer. It's certainly not the only game in its price range—there are plenty of $10-20 games on Steam, Xbox LIVE and PlayStation Network—but it still seems to transcend the spectrum of established game pricing.

That's a good thing! It ties the price of FTL more directly to its value than to simply what everyone else charges. We may not often think "Do I want to exchange ten dollars in exchange for several hours of challenging fun?" very often, but it's a worthwhile effort now and then. When we see the same old price for apps, box games, and DLC (not to mention books, movies, porn, and music), we tend to pull the trigger without thinking. More diverse pricing may lead to more discerning purchases, and maybe to a Utopia filled with unique little experiences like FTL.


The Stranger Testing Department is Rob Lightner and Paul Hughes.

 

Comments (10) RSS

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undead ayn rand 1
FTL is a great game although I'd prefer it if it was a little easier to get through to the ending, ala Binding of Isaac. Even if the ending is usually frustrating, getting there is always fun.
Posted by undead ayn rand on February 11, 2013 at 10:13 AM
2
Have you played Cart Life? It is even better than this. And the dude who made it, Richard Hofmeier, lives here in Seattle. Its nominated for a bunch of awards.
Posted by yeahthedudeabides on February 11, 2013 at 10:27 AM
3
Have you checked out Cart Life? I like it even better than FTL. It is a "retail simulator" but it is so much more than that. And the dude that made it lives in Seattle. Richard Hofmeier. http://www.richardhofmeier.com/ Both of these games are nominated for a bunch of independent games awards this year.
Posted by yeahthedudeabides on February 11, 2013 at 10:32 AM
TheMisanthrope 4
FYI, last year's PAX 10, and the year before's Microsoft Dream. Build. Play. Honorable mention game (back wall of Pax 2011), The Bridge, is now for pre-order on Steam for $11.99, its normal price is $14.99.

I would LOVE to pre-order it, but I fear my computer would not be powerful enough (it also chokes on Braid). I thought it as going to be on XBL, but apparently not anymore? I wish it would appear on PSN, as would A Virus Named Tom (which is at the $10 rate on Steam as well).

$10-$15 seems to be the going rate, but I think devs would pull in more of an audience if they went for $5 or $8. Once you get into double digits, it always seems to be a bit more of an investment than single digits, and more people may give it a try.
Posted by TheMisanthrope on February 11, 2013 at 10:33 AM
TheMisanthrope 5
I just re-read my last sentence. Single digits seem less of an investment, and may be more enticing than double digit games. Even if it is $7.50 vs $10.
Posted by TheMisanthrope on February 11, 2013 at 10:35 AM
6
Didn't mean to post twice. Sorry 'bout that.
Posted by yeahthedudeabides on February 11, 2013 at 10:50 AM
7
@1 Mantid/Rock crew + level 2 teleporters ftw. Add in the health missile for ease of use.
Capturing ships if far more profitable than destroying them.

$10 games, without 'free-to-play' pricing, are often cheaper on the whole. I personally don't trust any game that only wants to initially charge me a couple bucks. I don't enjoy having to continually re-evaluate whether it's worth it to keep paying to unlock a game I partially own.
Posted by dirge on February 11, 2013 at 11:16 AM
Knat 8
I picked up FTL the first day it came out, and I still play it from time to time. Even following the FTL wiki and allowing myself the occasional "save scumming," I haven't unlocked all the available ships. This game is an amazing deal for how much entertainment you get for such a little amount.

Until Star Citizen hits this world, it's the closest thing I know to the type of sci-fi ship combat game I want to play.
Posted by Knat on February 11, 2013 at 11:38 AM
watchout5 9
Here's my game cycle. I give them money, they give me game, I play game, I discard game. If it's $60, $10, free doesn't matter. Money, game, play, good bye forever. 3 games that are $10 is more appealing than 1 game that's $60. Fact.
Posted by watchout5 http://www.overclockeddrama.com on February 11, 2013 at 12:15 PM
Fistique 10
Nothing is its listed price. Everything only costs as much as it does the day of the Steam sale. FTL costs $4.
Posted by Fistique on February 12, 2013 at 6:56 AM

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