For the first time ever, a big soda company is launching a campaign to combat obesity. The Coca-Cola Co., fighting back on how the sweet calories in sugary sodas have become a health policy and obesity bogeyman lately, kicks off its initiative with a new epic two-minute ad called "Coming Together." It's live online and begins airing tonight on CNN, Fox News and MSNBC.
Coca-Cola isn't doing this out of the kindness of their corporations-are-people-my-friends hearts, of course. This is an attempt to pre-empt local anti-soda legislation by promoting their own self-regulation. Coca-Cola employs some very smart people who predict which way the wind is blowing, and they can tell that there's a war coming about soda and sugar and obesity. This is Coke trying to win the war before it's even really started.