A recent study by the University of Cape Town suggests that one woman in three in South Africa bleaches her skin. The reasons for this are as varied as the cultures in this country but most people say they use skin-lighteners because they want "white skin".
Local musician Nomasonto "Mshoza" Mnisi, now several shades lighter, says her new skin makes her feel more beautiful and confident.
I've been black and dark-skinned for many years, I wanted to see the other side. I wanted to see what it would be like to be white and I'm happy," she says candidly.
As you can see in the image, those toxic creams did not make her skin white.