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Wednesday, November 21, 2012

The Mannequins Are Watching You

Posted by on Wed, Nov 21, 2012 at 11:59 AM

From Bloomberg:

Fashion brands are deploying mannequins equipped with technology used to identify criminals at airports to watch over shoppers in their stores. Retailers are introducing the EyeSee, sold by Italian mannequin maker Almax SpA, to glean data on customers...

The EyeSee looks ordinary enough on the outside, with its slender polystyrene frame, blank face and improbable pose. Inside, it’s no dummy. A camera embedded in one eye feeds data into facial-recognition software like that used by police. It logs the age, gender, and race of passers-by...

The mannequin, which went on sale last December and is now being used in three European countries and the U.S., has led one outlet to adjust its window displays after revealing that men who shopped in the first two days of a sale spent more than women, according to Almax...

To give the EyeSee ears as well as eyes, Almax is testing technology that recognizes words to allow retailers to eavesdrop on what shoppers say about the mannequin’s attire.

It's like this old nightmare come to life—but with a profit motive. Spoooooky!


Comments (4) RSS

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Stiny 1
Harkening to the pilot episode of the Dr. Who reboot...the mannequins are alive! And made of aliens!
Posted by Stiny on November 21, 2012 at 1:02 PM · Report this
Knat 2
@1: If only it were that simple, and that easy to be rid of. My mind goes to Minority Report, with the obnoxious advertisements that light up as you approach and tailor themselves to your personal history.
Posted by Knat on November 21, 2012 at 1:14 PM · Report this
Catalina Vel-DuRay 3
What's all this loose talk about mannequins?
Posted by Catalina Vel-DuRay on November 21, 2012 at 2:10 PM · Report this
James McDaniel 4
Time to make that IR LED hat!…
Posted by James McDaniel on November 21, 2012 at 2:17 PM · Report this

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