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Tuesday, October 23, 2012

Top 10 Reasons NOT to Write About the Art Market—Because It's Porn, Number One

Posted by on Tue, Oct 23, 2012 at 10:59 AM

In 2008, sociologist Sarah Thornton came out with the book Seven Days in the Art World, which was a pretty softball look at segments of the art world. Now she's done something quite different, something like a manifesto, for curator Francesco Bonami's magazine TAR. She's written a piece called "Top 10 Reasons NOT to Write About the Art Market."

As an arts journalist, it's often difficult to figure out when to bother writing about what's going on in the art market. Another $100 million Damien Hirst provocation? Another Scream sale? Good blog fodder, maybe, but the truth is that I could not possibly care less about the bizarre activities of billionaires. I'd rather pay attention to artists. (Nevertheless, here's my opening to send you, if you do care about the bizarre activities of billionaires who don't tell reporters anything, toward a recent "profile" of Paul Allen by Blake Gopnik for Newsweek.)

The number-one reason Thornton provides that I can relate to is this one:

You end up writing about paintings by white American men more than is warranted. You appear to endorse works you dislike and artists that you consider historically irrelevant because the day’s financial news dictates the shape of your narrative.

I would go further. Art market reporting is not financial news. It's financial-news porn. It's a voyeuristic, vacuous distraction from the facts of the finances, and certainly from any analysis of how that wealth was amassed in the first place, how much of it there actually is, how it is used, and how that stratospheric activity affects the atmosphere down here on Earth.

There are also these good reasons: "Oligarchs and dictators are not cool." "It enables manipulators to publicize the artists whose prices they spike at auction." "It never leads to regulation." "It amplifies the influence of the art market." And "the most interesting stories are libelous." Go read the whole thing.

 

Comments (7) RSS

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Will in Seattle 1
Valuation of art pieces is even more strange.

Seriously, the price of The Scream is worth more than certain African nations?

It's a fricking piece of canvas with some daubs of paint on it.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on October 23, 2012 at 11:24 AM
Fnarf 2
I'm sorry to report that she's not one of my Thorntons, alas. Smart stuff. The art market is just Wall Street derivatives in palpable (but not by the likes of filthy you) form. You could probably say the same about other manifestations of the rich lifestyle -- top-end wine, luxury travel, expensive automobiles, etc. -- but now that things like Vuitton and Chanel are associated more with ravenous Chinese tourists than with the trans-Atlantic elite, the hand-made uniqueness of the mega-dollar artwork, with every one of those mega dollars accounted for in loving brushstrokes, is the real way to separate out the hoi polloi. Nothing to do with art at all, of course.

But there has to be a way to write about it; nothing to do with art, but everything to do with the hungry money of the most vile people on the planet. There has to be a writer who can flay these people a little. That would make for interesting reading.
Posted by Fnarf http://www.facebook.com/fnarf on October 23, 2012 at 11:30 AM
Fnarf 3
Jesus Christ. It's an embarrassment sharing a comment page with you, Will.
Posted by Fnarf http://www.facebook.com/fnarf on October 23, 2012 at 11:31 AM
4
The Art market that is being discussed is simply a financial market. Real art news is taking place in regional settings away from the financial centers. There's always been room for more reporting about artists in their studios, new shows, galleries and the creative process. And to do this doesn't require a college degree. Matthew Kangas would be a good example of someone declaring themselves an art critic and then backing it up with actual reviews and commentary.
Courage is the key verb.
Posted by chapala21 on October 23, 2012 at 12:08 PM
Fnarf 5
@4, er, "courage" is a noun.
Posted by Fnarf http://www.facebook.com/fnarf on October 23, 2012 at 12:38 PM
Max Solomon 6
I enjoy reading about stolen and fake paintings, though. Schadenfreude.
Posted by Max Solomon on October 23, 2012 at 1:13 PM
dangerousgift 7
If I enjoy porn does that mean I must also enjoy art-market news? Because I don't, although like Max Solomon, I always enjoy a good art heist.
Posted by dangerousgift on October 23, 2012 at 2:22 PM

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