This is a big deal: The new ads for Initiative 502 that begin airing today, which encourage Washington to become the first state to legalize marijuana, star former federal law enforcement.

I know—if you watch politics around here, you know they're on board and their endorsement seems... banal. Don't be jaded. Former US Attorneys John McKay and Kate Pflaumer, along with the FBI's Charlie Mandigo, make the most persuasive case for legalization: Pot laws result in using limited law enforcement resources that should instead be focused on violent crime.

Every time that pot legalization—even decriminalization—has gone to voters in other states, federal law enforcement have delivered the coup de grace, largely by virtue of their credibility. This time, it's the opposite. These prosecutors and an agent get in the first word for legalization, and with $1 million in the bank and up to $2 million more on the way, the New Approach Washington campaign is going to hit this message hard. This is a coup.

The second ad, just McKay, is after the jump: