So far Obama is ahead nationally by a wide 60-40 margin, although more scientific polls have the national race as virtually a dead heat. In the closely contested swing state of Ohio, where both candidates are campaigning heavily this week, the coffee cup poll favors the incumbent 57 to 43, with undecided coffee drinkers excluded.
Even though the poll bills itself as "unabashedly unofficial and unscientific," it has accurately predicted the winners since it began in 2000. Not only that, the results have hewed within 1 percentage point of the final popular vote. In 2008, Sen. John McCain got 46 percent in the 7-Election and 45.7 percent in the real election, while Obama got 52 percent of the coffee cups and 52.9 percent of the actual votes. In 2004, President George W. Bush beat Sen. John Kerry in the 7-Election 51-49, compared with 50.7 to 48.3 in the real polls.
The only thing this scientifically proves is that Romney voters are way, way less likely to buy their coffee at a 7-Eleven, which is probably something we all could have guessed before this promotional program even started.