People keep talking—more this year than ever—about what they're going to wear on Saturday night, what they wish other people would wear on Saturday night, how the Genius Awards are an unusual night for Seattle fashion, etc.
I'm guessing the nature of this year's Genius party—more energy and more anticipation because nobody, including the arts staff, knows who's going to win—is heightening the sense of spectacle. Plus, there will be a 50-piece orchestra playing covers of songs by our music nominees, a dance performance by Kate Wallich, a world-premiere cello composition by music nominee Lori Goldston, and much more. All this display has people thinking seriously about their costumes.
Most people around the office seem to know what they'll be wearing, except for music editor Emily Nokes. "I haven't found anything to wear yet," she said a few seconds ago. "But I did buy some pink lipstick."