The latest smart commercial from the campaign to approve Referendum 74:
Sitting in their living room, Robin and Steve Boehler of Mercer Island talk about their three daughters, one of whom is a lesbian. Like a recent ad featuring a pastor and his wife, the Boehlers riff on a theme about how families—families headed by straight couples—go through an evolution to embrace marriage equality. Here's the cincher from mom: "When I lay my head down for the very last time, I need to know that there is someone that loves them, and is taking care of them, and is thinking about them—and that's what happens in a marriage."
The ad is the first of part of a $5 million ad-buy that runs through November, says campaign manager Zach Silk. "It will be running long enough to make sure that voters remember it and then we will cycle in new ads." I asked for more details about the next ad, but if he told me, Silk said, he'd have to kill me.