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Tuesday, August 21, 2012

You! Design the Top of the Space Needle. Yup, You. (Plus A Nerdout on the Precise 1962/2012 Orange Now Up There.)

Posted by on Tue, Aug 21, 2012 at 1:17 PM

RM2_9370.jpg
  • COURTESY THE SPACE NEEDLE

This is fairly amazing: The Space Needle is holding an open competition starting now, and the winning design will be painted on the top of the Needle for six months. Really.

My whole heart is in love with this. I think what I like so much is that it's another version of the story of one little hand's napkin drawing transforming into a civic masthead—the myth of how the Needle itself was designed, and the myth behind the magic of all great architecture in one form or another. It's that shift in scale from individual to civic, and when it goes well, it links the two realms, the realm of the experience of one body with the experience of many bodies agreeing to live in one limited space together.

Here's what you do: Go to the Space Needle's competition web site and submit your design anytime until midnight on Thursday, September 20.*

You only have to be a U.S. resident, so don't be discouraged just because you don't live in Seattle.

A panel of local judges will pick five top choices, which will be voted on online. The top vote-getter will be unveiled on October 21—the 50th anniversary of the closing day of the 1962 World's Fair. (After which, the press release notes endearingly, "Painting will begin as quickly as the weather permits.")

This gives me a chance to nerd out for a minute about color. I've been wondering how exactly they got the current orange, a retro throwback, to match the original 1962 orange? Was the original paint still being manufactured? Was a sample just hanging around in a stray antique can of paint in a closet somewhere?

No, it turns out. They had to make it from scratch.

Scratch started with multiple, varying, faded photographs. A handful were selected to try to recreate a 2012 equivalent of 1962's orange. Imitating a color from photographs is like recreating dance from video, sort of a delicious infinite regress.

There was no name to help. The original paint was just some orange paint for which nobody seems to know the original manufacturing name anyway.

Then-manager of the Needle gave whatever the paint was actually called by its manufacturer a Space-Age name instead: Galaxy Gold. (He also called the tower Astronaut White—ahem—and the core Orbital Olive, and the halo Re-Entry Red.)

But then even the name Galaxy Gold got lost, when people mistakenly began referring to it as Orbital Orange. This was finally set straight in Knute Berger's recently released book. That didn't help identify a color match, it just corrected the record.

So after looking at the photographs, the search for the 2012/1962 orange was narrowed down to three existing Pittsburgh Paint oranges reviewed by Needle staffers working with O'mega Graphics on Leary Way. (It's O'mega's 50th year, too, and O'mega has been painting the Needle's roof for more than 30 of those years.)

Of those three already-manufactured oranges, the staff chose Field Poppy. (Nobody can remember the names of the other two.)

And until I bugged them today, staffers thought Field Poppy was what was out there on the top of their building at this moment. But it is not.

Bob Kehoe, O'mega's founder and a man who also happens to be an artist himself, had not been satisfied that the staffers' choice—Field Poppy—matched the photographs. He decided Field Poppy was not quite 1962 Galaxy Gold.

So on his own, he went back to Miller Paint in Ballard and asked them to mix a custom blend of four pigments: a white base with liquid tints in red oxide, durable red, titanium white, and medium yellow.

They now call that Galaxy Gold.

And this time, they know the recipe for it. Not that it's commercially available.

"They aren't selling it," said Needle spokeswoman Mary Bacarella, laughing at the end of her search for the story of the 2012/1962 orange. "But whenever we need Galaxy Gold now, they have it."

*From the press release: "To tease the kick-off, Galaxy Gold berets with the hashtag '#TopThis' were placed around the city." So FYI, when you see orange berets.

 

Comments (21) RSS

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Supreme Ruler Of The Universe 1
I want to hook a Van der Graaf generator to the needle and have it rain down Tesla lightening on the city.
Posted by Supreme Ruler Of The Universe http://www.you-read-it-here-first.com on August 21, 2012 at 1:18 PM
TVDinner 2
That is so, so cool! Only you, Jen, would investigate this.

Incidentally, I recently learned a ridiculous amount about how we perceive color by listening to this fascinating episode of Radiolab. Did you know, for example, that Homer described the daytime sky as "black," because the Greeks didn't perceive the color blue? And that they didn't perceive it, because they had no word for it?
Posted by TVDinner http:// on August 21, 2012 at 1:34 PM
COMTE 3
Nature already beat you to it.
Posted by COMTE http://www.chriscomte.com on August 21, 2012 at 1:35 PM
laterite 4
A rainbow design would be the only appropriate choice.
Posted by laterite on August 21, 2012 at 1:36 PM
MacCrocodile 5
I want a twirling spiral atop the Space Needle to mesmerize incoming pilots. Or maybe something like this.
Posted by MacCrocodile http://maccrocodile.com/ on August 21, 2012 at 1:46 PM
Cato the Younger Younger 6
@4, something super gay but it has to be up for pride
Posted by Cato the Younger Younger on August 21, 2012 at 1:53 PM
7
I sure hope they do a better job picking the winning design than the person who proofed the competition web site...
I always wanted "50th Annierversary mementos"
Posted by Jenerate http://jenniferltowner.com on August 21, 2012 at 1:56 PM
Jason Josephes 8
Why not? This worked out great for Mountain Dew last week. http://www.manolith.com/2012/08/15/4chan…
Posted by Jason Josephes http://www.myspace.com/bluemoonseattle on August 21, 2012 at 2:13 PM
COMTE 9
@7:

That's just in keeping with the Seattle Center's new slogan: "The Sun WILL come out - tomorrow!".
Posted by COMTE http://www.chriscomte.com on August 21, 2012 at 2:29 PM
gloomy gus 10
@8, wasn't that just marvelous. Anytime someone complains we all should have to use our birth names participating here on the internet, things like that make you realize how much magic that would snuff out.
Posted by gloomy gus on August 21, 2012 at 2:31 PM
Posted by Supreme Ruler Of The Universe http://www.you-read-it-here-first.com on August 21, 2012 at 3:02 PM
Paul Kuniholm Pauper 12
Color me badd, but this hue treatment is def Hooters.
Posted by Paul Kuniholm Pauper http://bit.ly/paulkuniholmpauper on August 21, 2012 at 3:02 PM
Will in Seattle 13
@10 there isn't enough space to do that.

My login would occupy the whole width of the screen.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on August 21, 2012 at 3:29 PM
14
Now everybody needs to submit rainbow designs.
Posted by suddenlyorcas on August 21, 2012 at 4:37 PM
15
Thanks Jen! Ever since they announced it would be painted the original "gold" and it turned out to be orange, I've been curious. Great sleuthing!
Posted by crone on August 21, 2012 at 4:52 PM
RR Anderson 16
tacoma dome blue/gray triangle pattern!
Posted by RR Anderson http://www.holisticforgeworks.com/tacomic/ on August 21, 2012 at 8:15 PM
17
Goatse
Posted by midwaypete on August 21, 2012 at 8:49 PM
Simone 18
Nice but I don't like the public voting option. I mean if I can get several thousands friends to vote for my dog poop design (bad design) to win I would feel great but I know the person's with good/great submitted designs would feel pissed.
Posted by Simone on August 22, 2012 at 9:01 AM
19
To you artsy folks who are going to throw your hats in on this thing:

Let me be clear: chasing glory is fine, just please try to make me look cool.

- The Space Needle (@RealSpaceNeedle)
Posted by Real Space Needle on August 22, 2012 at 10:52 AM
20
To you artsy folks who are going to throw your hats in on this thing:

Let me be clear: chasing glory is fine, just please try to make me look cool.

- The Space Needle (@RealSpaceNeedle)
Posted by Real Space Needle on August 22, 2012 at 10:59 AM
21
A note from Knute Berger with more details:

"A little more: My understanding is that the original paint color chosen was supposed to be closer to gold; some models and artist's sketches from John Graham and Co. suggest a kind of saffron gold for the top, thus Galaxy Gold. The paint was mixed in Chicago, according to an old newspaper clipping, and I've heard that when sealant was added to the paint, it changed the color. Because finishing the Needle was a rush job, there was no time to change it. At the time, Bagley Wright said they would repaint after the fair, but when I interview Bagley last summer, shortly before his death, he didn't remember ever being dissatisfied with the color. I think the success of the Needle and its becoming world famous with a tangerine top convinced everyone to stick with it, at least until the late '60s.

To me, the color looks like someone poured Cream of Tomato soup from Andy Warhol's soup can onto the Needle--it's very 'Poppy' in that way too!

As to the current color, it's good, but Gordon Bowker, the co-founder of Starbucks and a brand-making genius with a long memory and a good eye, swears it isn't the correct shade. Both of us think it is lighter than the original. It's hard to get it right comparing to old photos because of film fading and lighting conditions, etc. Existing samples of the original paint have oxidized. Still, I think the current color is a pretty good match, and certainly gives much of the original effect, though we can't see how it looks with the big bluish gas torch on top!"
Posted by Jen Graves on August 22, 2012 at 3:42 PM

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