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Tuesday, July 3, 2012

The New York Times Has an Animated GIF on Its Front Page Right Now

Posted by on Tue, Jul 3, 2012 at 3:10 PM

This is the first time this has ever happened, right? The animated GIF has come a long way in the last few years—from primitive attention-getters on Geocities pages to lavish works of cinematic art. I wrote about how much I loved GIFs a couple years ago, and my affection for them has only increased with time.

This work on nytimes.com right now is part of a series of GIF portraits by Catherine Spangler to illustrate a piece about the Statue of Liberty by Alastair Macaulay. These are not GIFs of dogs falling into holes or crude Reddit animations. They're breezy moments featuring the Statue just standing there as the world moves around her—waves softly lapping, leaves rustling, a bird swooping by—and they're oddly more appropriate for the subject matter than a still photo. They're beautiful, and I hope to see more GIFs used like this in the future.

I remember back when I worked at Borders and the New York Times published their first-ever color photo on their front page. I sold a copy to a businesswoman who swore that this was the end of the Times. Color, apparently, was too unserious, and it meant the whole organization was heading for the toilet. I wonder what that lady thinks of this GIF.

 

Comments (20) RSS

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1

First time was back in April:
http://hyperallergic.com/49498/the-ny-ti…
Posted by Bill Nordwall on July 3, 2012 at 3:18 PM
2
It's not an animated gif, it's an embedded mp4 (and yes, they've done embedded autoplay video on the home page before). The other media in the article, the ones by Spangler, are also embedded videos, not animated GIFs.
Posted by robotslave on July 3, 2012 at 3:22 PM
3
Also, the judges deduct 12 internet points from Paul Constant, and issue a warning.
Posted by robotslave on July 3, 2012 at 3:25 PM
Zebes 4
I look forward to when they can put an animated image on the print edition, just like in the movies.

And no, I don't mean your kindlepad tabletto edition. I want an animated screen I can roll up and swat a fly with. Then I will know it truly is the future.
Posted by Zebes http://www.badrap.org/rescue/index.html on July 3, 2012 at 3:30 PM
More, I Say! 5
@4 Just like in Harry Potter!
Posted by More, I Say! on July 3, 2012 at 3:40 PM
TVDinner 6
@4: For some reason that makes me imagine that the paper will also be able to secretly broadcast back images of the newspaper readers to advertisers, so they can judge our attractiveness and decide if they want us to be the sorts of people associated with their brand. The idea of an advertiser being shown a picture of my anus when I inevitably run out of toilet paper and reach for the Spokane Spokesman-Review fills me with more joy than I should admit.
Posted by TVDinner http:// on July 3, 2012 at 3:42 PM
Akbar Fazil 7
The fact that you can't even tell the difference between a gif and an embedded video speaks volumes for how much of an idiot you are Constant.
Posted by Akbar Fazil on July 3, 2012 at 3:42 PM
Dr_Awesome 8
@6: "Dear The Seattle Times, please invent this technology!" times a million!
Posted by Dr_Awesome on July 3, 2012 at 3:45 PM
9
And yet, today: the NYT, still here. Borders...
Posted by tiktok on July 3, 2012 at 3:52 PM
Ziggity 10
@7: oh please will someone save us? from all the formats?

Also, it looks like it's down for now.
Posted by Ziggity on July 3, 2012 at 3:54 PM
yelahneb 11
GIF OPINION!
Posted by yelahneb http://www.strangebutharmless.com on July 3, 2012 at 3:58 PM
approachingmidnight 12
@7

when you visit the page, it behaves _exactly_ like a gif.

but i didn't check the source code to verify....so i guess that somehow "speaks volumes on how big an idiot" i am too. or something.

Posted by approachingmidnight http://www.google.com/search?q=don't+argue+with+me+buster on July 3, 2012 at 3:59 PM
13
@12

I'm sure it looks just like a GIF to you, but believe me, there are quite a few people using different browser/OS combinations who would be rather surprised at the notion that an embedded mp4 "behaves _exactly_ like a gif."

And then there's the folks who might want to save the file, open it up in an editor, and tinker with it... they'd run up against some differences right quick, too.
Posted by robotslave on July 3, 2012 at 4:07 PM
raku 14
I'd pay $9.99/month for a newspaper that published in animated gifs ONLY
Posted by raku on July 3, 2012 at 4:10 PM
approachingmidnight 15
@13

So regardless of OS/browser combinations, does not 95% of the viewing population.see a simple image on loop?

Looked like that to me from Linux and Windows, IE and Chrome.

I'm going to go around tonight and talk about my favorite band that quite a few know about (5% of the population!). And if they've never heard of them, they are clearly idiots.

I was pointing out Akbar's weird hyperbole about an honest mistake that most people could have made.
Posted by approachingmidnight http://www.google.com/search?q=don't+argue+with+me+buster on July 3, 2012 at 4:37 PM
rob! 16
I don't normally pigeonhole Sloggers based on the content of a single comment, but Akbar Fazil @7 just landed in the "dickwad" slot. He's gonna have to bootstrap his way out.
Posted by rob! http://www.youtube.com/watch?v=QZBdUceCL5U on July 3, 2012 at 5:07 PM
17
@15 - thank you.
and don't worry, robotslave knows exactly what you are saying, but won't admit it, so as to keep well high up on that encrypted cyberhorse.
Posted by a snob by any other name... on July 3, 2012 at 5:07 PM
18
@15

So you didn't try viewing the page on your smartphone?

And the second point I made, about downloading and altering the image, isn't a small one; a very big part of the reason animated GIF images continue to be popular is the ease with which they can be modified.
Posted by robotslave on July 3, 2012 at 5:24 PM
19
I'm using Chrome and nothing on that page is moving.
Posted by suddenlyorcas on July 3, 2012 at 8:44 PM
20
I hate those fucking things, and I block them without exception, and without mercy -- because I can. The advertising bastards, the marketing parasites, and the graphic design weenies hate me for my freedom. I, and not they, will control my browsing experience, and I will optimize it to suit myself, and not them.
Posted by I see no .gifs on July 4, 2012 at 6:46 AM

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