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Friday, June 22, 2012

The Clash of the Middlemen Continues: Costco Sues the State Liquor Control Board

Posted by on Fri, Jun 22, 2012 at 10:36 AM

This morning, the I-1183 coalition (Costco, the Washington Restaurant Association, and the Northwest Grocery Association) announced it had filed suit against the Washington State Liquor Control Board over a rule the WSLCB adopted on May 30.

The rule sounds a little wonky—retail-to-retail sales are restricted to 24 liters per day—but it has big implications for how much you'll be paying for liquor at your local bar. From a story on 1183 we ran back in March:

The biggest fight at the moment, according to pretty much everyone paying attention, is over an ambiguous phrase in the initiative that restricts the volume of sales from one retailer to another. That is, it would limit businesses like Costco from selling more than three cases of liquor at a time to a bar or restaurant, which is partly what they raised $22.5 million hoping to do. According to the initiative, "no single sale" from one retailer to another "may exceed twenty-four liters" (three cases).

Now the three members of the Washington State Liquor Control Board (WSLCB) are trying to decide what a "single sale" means. Costco argues the rule should stand as written—a "single sale" is a single sale, and on any visit to Costco, a bar may make as many three-case, retail-to-retail purchases as it likes.

Meanwhile, the two big liquor distributors, Young's Market Company and Southern Wine & Spirits, are lobbying the WSLCB to rule that "single sale" means one sale per day, effectively shutting Costco out.

On May 30, the WSLCB decided on the latter interpretation, meaning Costco can't sell more than three cases of liquor per day to bars and restaurants. That's made Southern and Young's happy, Costco got pissed, and now they've filed suit.

A spokesman for the WSLCB said he couldn't comment on the issue since it was now in litigation. "It's a touchy issue for everyone," said Steven Stone of Sound Spirits Distillery. (He's also president of the state distiller's guild.)

"Costco would like to be a distributor and if they can deal directly to bars and restaurants. They have direct relationships with suppliers, that would allow them to pass savings onto bars and restaurants... On the other side of the fence are the distributors. In all other states, they have a three-tier system: manufacturers, distributors, and retailers. They have to be separate businesses and one tier can't move into another tier's world."

But adding a second tier—the distributors as middlemen—always adds one level of markup, which increases prices to bars and restaurants, which will probably be forced to raise their drink prices.

If Costco—I mean, the 1183 coalition—wins the suit, it will be basically be in the distribution game, competing with Southern and Youngs. If it loses, Southern and Young's will continue to enjoy their market duopoly.

The lawsuit has been filed against the WSLCB, but that's just the proxy battlefield for the ongoing war between Costco and the gargantuan liquor distribution companies.

 

Comments (25) RSS

Oldest First Unregistered On Registered On Add a comment
prompt 1
What a dumbass restriction.
Posted by prompt on June 22, 2012 at 10:46 AM
2 Comment Pulled (Spam) Comment Policy
Joe Szilagyi 3
How about we just bloody well treat it like any other product and stop infantilizing society. Good lord, we're going on 400 years of this idiocy.

Keep it from kids, and that's that. States with less restrictive laws are not littered with drunks on every corner.
Posted by Joe Szilagyi http://twitter.com/joeszi on June 22, 2012 at 10:54 AM
Dr_Awesome 4
I am pretty sure this provision of the law was pointed out as potentially troublesome in one of the articles appearing in The Starnger a month or so before the measure was voted on.

Chickens: home to roost. I'm with Mr. Szilagyi, this is stupid and makes all of us look stupider. It also makes Costco look stupid, as they had a huge hand in crafting the initial language in the initiative, yes?
Posted by Dr_Awesome on June 22, 2012 at 11:15 AM
Some Old Nobodaddy Logged In 5
@3 You *do* know that a drug, far safer than alcohol, with endless industrial uses, is a class I narcotic all over the world, right? So when you get your panties in a bunch over "archaic" laws regarding alcohol, you come across as myopic and naive.

The fact is, the people who hire the people to make the laws don't give a fuck about practicality or common sense. They want money & power. That's what this issue is about. It has nothing to do w/ alcohol itself. It could just as easily be an issue of toothpaste.
Posted by Some Old Nobodaddy Logged In on June 22, 2012 at 11:27 AM
6
The WSLCB just never learns, does it? The end result of this is that Costco buys a new law, either through the legislature or by initiative, that undoes all restrictions on business-to-business sales.
Posted by keshmeshi on June 22, 2012 at 11:42 AM
biffp 7
I'd bet on Costco. This interpretation seems completely arbitrary and capricious.
Posted by biffp on June 22, 2012 at 11:47 AM
8
My prediction: if one side wins, there will be an overall increase in prices, but if the other side wins, there will be an overall increase in prices.
Posted by Ben on June 22, 2012 at 11:52 AM
McGee 9
@5 What kind of dumb ass straw statement is that?

You *do* know that just because @3 thinks the booze blue laws are archaic doesn't mean that he doesn't think the same of weed blue laws.
Posted by McGee on June 22, 2012 at 11:56 AM
ScandalMgr 10
@2 has been reported for repeat spam. Send spammers to get banned at webmaster@thestranger.com
Posted by ScandalMgr on June 22, 2012 at 11:58 AM
11
Okay, let's review.

In order to make the initiative "revenue neutral," Costco wrote in a provision that saddled distributors with a whopping license fee and the burden of making up any shortfall in $150 of expected state revenue by the end of the year.

Then Costco conveniently added a provision allowing themselves to entirely circumvent the above distribution system. Thus the whopping increases in liquor prices everywhere except Costco.

Now Costco sues for the right to act as distributors/wholesalers in every way but in name.

And the state's interpretation is "arbitrary and capricious", @7!!?

Jesus, people here are dumb.
Posted by d.p. on June 22, 2012 at 12:07 PM
thatsnotright 12
@8: word. Free market means that retailers are free to charge whatever they want. Buyers are free to not buy, but we all know that people will not go out of their way to save a couple of bucks on a single purchase. The retailers know that too. look for higher bar prices, higher bottle prices and less choice.
Posted by thatsnotright on June 22, 2012 at 12:20 PM
13
Jeeze, Costco is dumb. There's no reason for them to waste money on a lawsuit.

All they have to do is spin off a subsidiary (let's call it Boozeco) that distributes liquor but has no retail business. Then the "real" Costco is only a retailer. Problem solved.

Boozeco distributes to Fred Meyer, Bartell, mom-and-pop, ... and Costco. Costco pays Boozeco just like everyone else, but of course it's actually doing little more than an internal transaction.
Posted by N in Seattle http://peacetreefarm.org on June 22, 2012 at 12:22 PM
14
PS. I'm still in favor of the Massachusetts model, where no person or company can own more than three retail outlets. And all retailers must reside (person) or be incorporated in and have a majority of directors living (company) in-state.

Viva small business!
Posted by N in Seattle http://peacetreefarm.org on June 22, 2012 at 12:25 PM
15
That's a $150 million shortfall in my @11, obviously.
Posted by d.p. on June 22, 2012 at 12:28 PM
16
@13: But then Boozeco would have to pay 10% distributor-licence fee,s and pay into the $150-million shortfall pool.

Which Costco doesn't. At any point in its supply chain.

Because Costco wrote it that way.

So Boozeco wouldn't get to enjoy the whoppingly unfair competitive advantage that Costco does. Which would be just terrible!
Posted by d.p. on June 22, 2012 at 12:31 PM
17
@14, I know that Trader Joe's gets to sell in three Mass. stores because it is partially incorporated in Needham (on top of its Monrovia, California incorporation). But I'm pretty sure Whole Foods has also found a way to sell in three stores around the state. Any idea how?

Posted by d.p. on June 22, 2012 at 12:35 PM
Fnarf 18
@14, that's one of the changes I'd like to see as well.
Posted by Fnarf http://www.facebook.com/fnarf on June 22, 2012 at 12:38 PM
19
I'd like to see stores be able to issue rain-checks on advertized spirits they happen to run out of during the course of the ad. Apparently under WSLCB, stores are not allowed to issue rain checks. Period. If it is the store's policy to issue rainchecks for all their other products, it should be the same for liqour too.
Posted by Fairhaven on June 22, 2012 at 2:01 PM
20
I'd like to see stores be able to issue rain-checks on advertized spirits they happen to run out of during the course of the ad. Apparently under WSLCB, stores are not allowed to issue rain checks. Period. If it is the store's policy to issue rainchecks for all their other products, it should be the same for liquor too.
Posted by Fairhaven on June 22, 2012 at 2:02 PM
Bauhaus I 21
WSLCB sounds like its stomping and crying and yelling because someone took its toy away. Small-minded little bureaucrats wanting to exercise whatever power they have left. Fire the motherfuckers, do away with the board, and let's get on with the business of living. Jeez.
Posted by Bauhaus I on June 22, 2012 at 2:07 PM
22
@17:

I suppose Whole Foods could have done something like what I suggested for Boozeco -- spun off a subsidiary that incorporated in Massachusetts. Maybe that's pretty much what TJ's did.

Or perhaps they could have "rented" space in those three locations to a Massachusetts person (who just happens to be closely associated with a higher-up in their MA operation).

As I understand it, Massachusetts does a pretty good job of cross-referencing corporate directors, so that the same person couldn't be on the board of directors of 20 different shell companies that would operate 60 stores.
Posted by N in Seattle http://peacetreefarm.org on June 22, 2012 at 2:11 PM
23
@22: Trader Joe's has long run east-coast operations out of its Needham semi-HQ, so I don't think those offices opened for the specific purpose of selling liquor.

Regardless, I really like the Massachusetts policy, which puts TJ's and Shaws on equal footing with the specialty stores.
Posted by d.p. on June 22, 2012 at 3:30 PM
biffp 24
@11, 'sale' means one sale per day, that's not fucking random you reject?
Posted by biffp on June 22, 2012 at 4:25 PM
25
"Costco will not act as a distributor" means "we'll sell you unlimited quantities for the purpose of resale", @24?

That's not called "fucking random". That's called fucking lying.

And learn to punctuate, dumbshit.
Posted by d.p. on June 22, 2012 at 5:23 PM

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