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Friday, June 22, 2012

Ain't Gonna Work on Maggie's Content Farm No More

Posted by on Fri, Jun 22, 2012 at 3:03 PM

The internet has made it even easier for organizations to to exploit young, underemployed aspiring writers. Ordinary Madness host Steve Barker has just published a story about his frustrating, brief "career" as a "Collective Clicks Paid Writing Intern," which basically meant he was expected to write reviews for products he never used for a disappointing sum of money:

Moments later I received an email explaining that completing the internship required three more weeks. I would have to write five reviews a week at $2 per review for a grand total of $30 upon completion. I would only be eligible to receive the money if I completed all 15 reviews to a satisfactory standard. I would also receive $2 for the previous four reviews I wrote. I chose the review subjects randomly from a large spreadsheet. I was told it didn’t matter if I’d used or seen the product before. I could get all my information from Google and Amazon.

My first review was for a Men's Reserve Chronograph Blue Dial Stainless Steel Chronograph Watch. I know nothing about watches. Even before I carried a cell phone in my pocket I never wore one. I could never remember to put it on in the morning and the few times I did it just ended up getting in the way or feeling uncomfortable. I asked for a pocket watch for Christmas when I was 16 and it lasted two weeks until I fell off my skateboard and landed on it.

The watch I had to review was retailed at $1500. A $1500 watch is a luxury item I have absolutely no desire for.

Go read the whole thing, and remember to be wary when responding to Craigslist ads offering employment to writers.

 

Comments (10) RSS

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1
I did stuff like this a while back as a freelancer for small "content" firm that was contracting for a major online retailer. I don't think I'm under any confidentially agreement, but I'll leave out names, but the retailer? Yes, that one.

My task was to write product reviews, and my instructions were to look online for product specs and other info which came from both the manufacturer and other online retailers and write original descriptions based on the details I could glean, without, of course, ever seeing the products in real life..
Posted by seatackled on June 22, 2012 at 3:58 PM
Will in Seattle 2
It also makes it easy to to exploit grammar.

And grampar.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on June 22, 2012 at 4:38 PM
3
Not only does this suck for the young, aspiring freelancers, content farms (I think of them more like slaughter houses) suck for us "experienced" writers. When a company thinks there's someone else out there who will do it faster and cheaper (not necessarily better), they'll choose them. I am so tired of being told to write something in a half hour and slap it up on a website. That's not a writing job, that's a typing job. Screw this and what it's doing to our industry.

Note to the "aspiring": These jobs aren't going to make you a "writer." You're a writer because you're a writer, whether you're "published" on a crappy website or not.
Posted by Writer206 on June 22, 2012 at 5:03 PM
4
@3 "Slaughter houses"? Really? Making a few bucks writing some bullshit creates "slaughter house" type conditions.

Many online companies are using content farms in India. Cheaper and easier to source. My favorite was when an Indian company sent us some SEO copy that said, "[x product] is God's gift to man!". Unfortunately for them, the business owner was very Christian and responded back, "Most American's believe that Jesus Christ is God's gift to man" We started using a different company shortly after that.
Posted by sisyphusgal on June 22, 2012 at 5:42 PM
disintegrator 5
They say 'sing while you slave'
And I just get bored.

Man, I love that album...

What was the post about again?
Posted by disintegrator http://bottlevariation.blogspot.com on June 22, 2012 at 5:52 PM
6
@4,

That totally explains Groupon. That ad copy makes only slightly more sense than the spam in my inbox.
Posted by keshmeshi on June 22, 2012 at 5:58 PM
TVDinner 7
Clearly the problem is that Slog pays too well.

(ducking)
Posted by TVDinner http:// on June 22, 2012 at 6:12 PM
Supreme Ruler Of The Universe 8

If you want to be a writer, get a job as an Apple genius.

They pay $30 an hour.
Posted by Supreme Ruler Of The Universe http://www.you-read-it-here-first.com on June 22, 2012 at 7:09 PM
9
#4 - It's a joke. I do not think typing a few reviews from the comfort of an air-conditioned home office is anything like slaughtering animals for a living.

The conditions also aren't much like farming, nor like working in a factory. Not even close to prostitution.

This is driving down freelance rates, which is how I make money, so I've definitely noticed this is happening. It is making it very difficult to trust product/company reviews because the people writing product reviews have not even tried the product.

It also makes it hard to find legit info about anything on the internet. That article you read about how to get rid of your head lice? Probably from a content farm. And the wrong facts, the ones that tell you to dump kerosene on your head were probably lifted from another website with an even better article on head lice. And in the bio section you'll see a link to a head lice shampoo company. There's no reporting or art to this stuff, it's mostly junk.

It is unfortunate that the fake company convinced this guy he would be doing anything but typing up some useless crap. That he spent time on this when he could have been working on his craft or working for an actual paycheck.
Posted by Writer206 on June 22, 2012 at 10:54 PM
10
Well, he hands you a nickel
He hands you a dime
He asks you with a grin
If you’re havin’ a good time
Then he fines you every time you slam the door

Great album, and the woman I started to date just after moving to Seattle exposed me to it and a lot more Dylan. Good times. But I wax sentimental. Re online reviews i think you can tell a real one from a paid one but only if you already know the product or products like it. It's best to ignore them, and in time I bet most people start assuming they are paid advertising and discount them appropriately. I've read that sites like yelp take great pains to identify and remove fake reviews. Yelp seems a bit more authentic. In fact, it's God's gift to consumers.
Posted by David from Chicago on June 23, 2012 at 7:01 AM

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