by Dan Savage
on Thu, May 31, 2012 at 1:17 PM
I think it was... 1987, and I was with there with my mom. But it looks like I'm going to need to drop by one soon.
Smart retailers used to market to gay couples because we were all DINKs—"double income, no kids"—and so had lots of disposable income. But while gay dads by definition aren't DINKs, of course, this ad is going to attract gay people who have kids, gay people who don't, gay people who want kids, gay people who don't, etc., both for what it says about JC Penney and for what it says about the culture. Well done, JCPenney. Suck it, haters.