It makes me very sad to see how many people in comments on this week's Capitol Hill hamburger joint reviews cannot spot the error in the motto quoted here:

Blue Moon Burgers (523 Broadway E, 325-2000)

The Broadway Blue Moon Burgers is the newest of three locations in a locally owned mini-chain, and it feels slick enough for the mall, but not repellently prefab. The motto is right on the front door: "Helping people feel good about bad choices, its what we do." They may not be great with punctuation, but...

There is one seemingly obvious, indisputable mistake, and another thing that is arguably wrong (and at least suboptimal). To what is the world coming?!*

*I am aware that the grammatical dictate leading to this twisted construction is a matter of some debate. It's a joke! Thanks!