What in the world?

European society and culture can chill the barbarians? The European economy will chill the competition emerging in Brazil, China, and India? Let's not forget to mention the strangeness of chilling the barbarians from India and China with Buddhism. What can this part of the ad mean? Europe not only has the best culture but selects and absorbs the best that other cultures have to offer? And then there's the moment you think she is going to pull an Indiana Jones on these showy barbarians. All of this is very weird, very racist.