The Rush Limbaugh boycott/advertiser shaming seems to be working really well:

For over 20 years, I have illustrated the absurd with absurdity, three hours a day, five days a week. In this instance, I chose the wrong words in my analogy of the situation. I did not mean a personal attack on Ms. Fluke...My choice of words was not the best, and in the attempt to be humorous, I created a national stir. I sincerely apologize to Ms. Fluke for the insulting word choices.

This is remarkable—Limbaugh never backs down—but it's not good enough. He railed against Fluke for three straight days, and some of his comments (including suggesting that women should offer up films of themselves having sex in order to pay for their contraception) have less to do with a single person and more to do with all women. Further, the bloated second paragraph of the apology begins with the sentence "I think it is absolutely absurd that during these very serious political times, we are discussing personal sexual recreational activities before members of Congress," which suggests that Fluke victimized Congress with stories of her sex life on some sort of a lark. It's another dick move, in other words.

I hope the media keeps up the pressure on Limbaugh. This Saturday-afternoon press release bullshit isn't even halfway to the beginning of what a decent person would do to make amends.

UPDATE: Despite the "apology," major Limbaugh sponsor Carbonite says it's pulling its support. Carbonite CEO David Friend posted this on their Facebook wall:

No one with daughters the age of Sandra Fluke, and I have two, could possibly abide the insult and abuse heaped upon this courageous and well-intentioned young lady. Mr. Limbaugh, with his highly personal attacks on Miss Fluke, overstepped any reasonable bounds of decency. Even though Mr. Limbaugh has now issued an apology, we have nonetheless decided to withdraw our advertising from his show. We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.

Rick Santorum and Mitt Romney sure are looking like a pair of mealy-mouthed babies for not standing up to Limbaugh when they had the chance.