This ad for The Guardian's "open journalism"—a journalism that embraces crowd-sourcing and other forms of digital engagement—is very well done and, appropriately, comes with a somewhat dystopian sheen.

The setting: A world we've all been living in for a while now, a world in which the journalist is de-centered as an arbiter of fact and truth, the clamor of online commenters acts as a sort of constantly shouting and incessantly skeptical assigning editor, old fairy tales are swiftly shredded and rewritten by an all-seeing new media Medusa, and meanwhile the world spins on, still messed up in a V for Vendetta / "Call Guy Fawkes!" sort of way (and requiring a lot more of this kind of new journalism).

Complain about it if you want, but this is the journalistic present—and it has never been sold quite like this. (Important but unanswered: Can selling journalism like this generate enough revenue to fund journalism like this?)