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Monday, February 6, 2012

The Lies of Rachel Weisz

Posted by on Mon, Feb 6, 2012 at 1:28 PM

She is beautiful. She is Rachel Weisz. She is getting a little older. She is 41. She uses L’Oréal Revitalift Repair 10 to keep looking young. It works. It's science, not magic.


The ad was apparently banned in the UK because it's misleading.
There is such a thing as looking too perfect, at least when it comes to Britain’s Advertising Standards Authority. The organization recently banned Oscar-winning actress Rachel Weisz’s L’Oréal Revitalift Repair 10 advertisement, saying that it “misleadingly exaggerated” the anti-wrinkle cream’s ability to create smoother and more even-looking skin. While Weisz herself was complimented by the ASA for her luminous skin, the organization determined that the black-and-white image was altered to make her look even better, which is a violation of their standards.

This is news to me. An ad is banned for false advertising? This can only mean we live in a universe that contains honest advertisements. Ads that do not stretch the truth. Surely, this is news to you too.

 

Comments (13) RSS

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seandr 1
There's a difference between putting a positive spin on something and telling a factual lie.

But yes, even my 7 year old doesn't trust advertising.
Posted by seandr on February 6, 2012 at 2:04 PM
Will in Seattle 2
Of course it's misleading.

Just like the fake housing price bubble in London, which is really caused by rich people fleeing the arab spring by buying London property with the money they stole from their countries.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on February 6, 2012 at 2:25 PM
OuterCow 3
@1 Then you a clearly doing your job as a parent. Thank you.
Posted by OuterCow on February 6, 2012 at 2:42 PM
Gradual Will in Seattle 4
Though it surprises me the UK would impose such a stringent rule, it will be interesting to see what effect it may have on the advertising culture there. But I am sad the effect will be fewer appearances of Rachel Weisz on television, no matter the reason.

If I could compare it to regulations concerning real estate, I would actually not believe the censored/edited stuff you find here on your U.S. internet, like how the Chinese property boom is a botnet scam which my son and I were just discussing actually.
Posted by Gradual Will in Seattle on February 6, 2012 at 2:53 PM
5
They've also done it to makeup ads with Julia Roberts. Thank Christ, I hate her. http://blog.seattlepi.com/thebigblog/201…
Posted by big l on February 6, 2012 at 2:53 PM
GlennFleishman 6
The UK has an advertising accountability board that can issue fines and require that ads be taken off the air. The British don't have a right to commercial free speech as such (which is new in America, too, but tell Scalia et al that), and thus this mandatory board frequently has ads removed or modified. It's great.

We could have such a board here as long as it wasn't government backed. Broadcasters could sign on and advertisers, and have an independent board with power...aw, who am I kiddin’.
Posted by GlennFleishman http://blog.glennf.com/ on February 6, 2012 at 2:55 PM
Will in Seattle 7
Face it, we live in a Corporatocracy, you have no rights.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on February 6, 2012 at 3:08 PM
8
as i understand it, we actually have laws that don't allow for lying in advertising either. they just aren't enforced.
Posted by philosophy school dropout on February 6, 2012 at 3:14 PM
9
@8 I don't think that applies to the courtroom. (If you consider a lawyer as an 'advertiser' for their clients)
Posted by SweetDarkLord on February 6, 2012 at 3:20 PM
10
Wow. I just never presumed honesty in advertising. Now or ever.

More than that, it's on television. Nothing on television is true.

("Not even the news?" "Especially not the news.")
Posted by Charlie Mas on February 6, 2012 at 3:25 PM
Fnarf 11
@2, instead of spraying us with your usual irrelevant and wrong inanities, why don't you stick to subjects you are conversant in -- like Snooki? (actual tweet from unfortunate who subscribed to Will's tweets by mistake "@WillSeattle stop sending snooki tweets").

You couldn't make this stuff up. Though @4 appears to be making a valiant effort.
Posted by Fnarf http://www.facebook.com/fnarf on February 6, 2012 at 4:03 PM
Will in Seattle 12
It's kind of sad when Fnarf is so lonely he has to follow my Tweets.

I mean, seriously, why don't you tell us why the NBA returning to Seattle is a good thing, and we should pay for that?
Posted by Will in Seattle http://www.facebook.com/WillSeattle on February 6, 2012 at 4:18 PM
Fnarf 13
@12, it only takes a few seconds to scan down the list of your inane tweeting, even if there are over a hundred of them a day. And there are so many gems in there. You really did tweet 45 consecutive times about Snooki, Will; I am not exaggerating.
Posted by Fnarf http://www.facebook.com/fnarf on February 6, 2012 at 5:01 PM

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