I like my coffee beans medium-roast, though it doesn't seem like something to get all wound up about. But a paper's got to fill pages/use up pixels, right? However, while they surely test-marketed the hell out of it, calling lighter-roasted coffee beans "blonde" seems stupid. Such beans are nowhere near blonde-colored, and it's impossible to know whether they have more fun.

Starbucks chose the term "blonde" because "light" can "infer that something has been removed" or might confuse consumers who think of light coffee as having milk added, a spokeswoman says.

Oh, the poor confused consumer!!!