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Friday, January 27, 2012

NOM Poll Skews Results with Loaded Questions

Posted by on Fri, Jan 27, 2012 at 8:20 AM

Yesterday I posted about the poll released by the National Organization for Marriage that found that 57 percent of Washington State voters oppose gay marriage. But the wording of the poll, among other details of the poll's methodology, was absent from NOM's website, and their PR firm never called me back with those details. Well, Slog tipper Lurleen delivered the full poll. Thanks, Lurleen!

The pollsters didn't ask if people believe same-sex couples should be allowed to marry, but instead they load the question by prefacing it with context about the domestic-partnership law and then ask if it's necessary to change the definition of marriage:

As you probably know, since 2010 Washington has had a civil union law which gives gay couples all the legal rights of married couples. Now some people want to pass a new law, which changes the definition of marriage, so that it is no longer between a man and a woman, but between any two people. Do you feel it is necessary or not necessary to pass now a new law which changes the definition of marriage in this way?

36% NECESSARY
57% NOT NECESSARY
7% DON’T KNOW/NO RESPONSE

I've always held that the only poll worth conducting—if your goal is finding out how people will actually vote—is a poll that attempts to replicate the same question voters will see on the ballot. Assuming the marriage bill passes in the legislature, as it looks ready to, and that the religious right places it on the ballot, as they look ready to, then the question on the ballot likely won't include contextual information about partnership bills. It would, in fact, be a question about approving or rejecting a marriage law that has already passed (not redefining man-and-lady love). It also won't ask voters whether they believe the measure is "necessary" or "not necessary." Which isn't the issue, because lots of folks have voted for things that aren't necessary (a pretty high bar) when it seems like the right thing to do.

To its credit, the poll did ask a less loaded question: If people "personally believe" marriage should be between one man and one woman. Fifty-two percent of respondents said yes. But again, that's not quite the question we'll likely be voting on.

The problem is: This poll from NOM isn't designed, apparently, to find out how people will vote. Rather, it's an attempt at argumentum ad populum, designed to make it appear that most voters oppose marriage equality. And NOM may be correct that most voters aren't there yet. However, this poll doesn't show that.

This poll is just more propaganda from NOM. Color you shocked, right?

 

Comments (15) RSS

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Matt from Denver 1
Are you going to let them know you got the poll and ask for their comment?
Posted by Matt from Denver on January 27, 2012 at 8:36 AM
mikethehammer 2
Problem is its probably fairly effective propoganda. Owing to peoples lemming-like tendencies & such. A nice, non-partisan and more straightforward poll w/ contradictory results would probably hit the spot.
Posted by mikethehammer on January 27, 2012 at 8:41 AM
this guy I know in Spokane 3
I got a call from them the other day --- I was expecting an important call so I picked up without checking caller ID. As soon as the robo-voice said it was NOM, I hung up to leave the line free. Wish I could have stayed on the phone to fuck with them. Oh well, maybe next time.
Posted by this guy I know in Spokane on January 27, 2012 at 8:45 AM
4
The fascinating thing is how much NOM has to skew it's polls now to get results they favor. With different wording they wouldn't have gotten a result they would have wanted to publish. They also didn't name to group that conducted the poll. I read into that that no reputable polling company would want to have their name associated with the poll they conducted.

Reputable polling firms use the same wording year to year. The most notable thing is the change in public opinion.
Posted by Charlie-45X on January 27, 2012 at 8:54 AM
Vince 5
These results are for rallying people and garnering donations. You can't do either very well if you look like a loser from the start.
Posted by Vince on January 27, 2012 at 8:55 AM
Supreme Ruler Of The Universe 6

What is the exact wording of the "Gay Marriage Bill" ?
Posted by Supreme Ruler Of The Universe http://yrihf.com on January 27, 2012 at 8:57 AM
7
Its called Push Polling, you retard
Posted by they taught about it in 12th grade..... on January 27, 2012 at 9:21 AM
Reverse Polarity 8
Necessary? That's their standard? Even I, who would like to marry my partner of over 20 years, wouldn't say it's necessary. I've managed to survive to middle-age despite being denied rights that other citizens are allowed.

A public education isn't necessary. Roads aren't necessary. A fire department isn't necessary. Allowing women to vote isn't necessary. But these are all things which most people in a civil society agree are good and fair things. So is full equality for minorities.
Posted by Reverse Polarity on January 27, 2012 at 10:31 AM
9
About halfway through that spiel, the NOM poller must have seen the eyes glaze over on the mother he was talking to outside the Target and knew he had hit Sneaky Polling Data paydirt
Posted by adamsass on January 27, 2012 at 11:36 AM
10
Also problematic: the "any two people" part of the question. Makes it seem like one-man-one-woman marriage is being dumped for a more tawdry institution that might permit all sorts of shenanigans (incest? pedophilia?).
Posted by fuznotfuz on January 27, 2012 at 11:42 AM
MacCrocodile 11
@7 - Oh, it has a name? Then I guess it's totally ethical to promote its results as an accurate depiction of anything. Thanks for the insight!
Posted by MacCrocodile on January 27, 2012 at 12:16 PM
12
Not only is the question loaded, it's dishonest. No domestic partnership or civil union creates legal kinship the way marriage automatically does.
Posted by ignatz ratzkywatzky on January 27, 2012 at 2:28 PM
balderdash 13
And this is why any idiot can conduct a poll, but only people with advanced degrees and at least a reasonable claim to impartiality can conduct polls that will ever be taken as anything other than nonsense.
Posted by balderdash http://introverse.blogspot.com on January 27, 2012 at 2:42 PM
14
Thanks for this. Not only is the wording of the question suspicious, but so is the organization doing the polling. The bottom of the page says QEV Analytics. This group is know for their questionable poll result.
Posted by Charlie-45X on January 27, 2012 at 4:09 PM
15
Another odd things about this poll is that 60% of the people polled have a college degree or higher. I am not that familiar with Washington State, but it is hard to see have a random sample could have had that breakdown.
Posted by Charlie-45X on January 27, 2012 at 4:57 PM

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