Alaska Airlines, America's seventh-largest carrier in terms of passenger traffic, said on Wednesday that it would end a decades-old tradition of handing out prayer cards with its in-flight meals.Amen. Also, God has nothing to do with anything.The prayer cards, which the Seattle-based airline began offering in the 1970s after an executive spotted them on another airline, were intended to serve as a marketing strategy and to put passengers at ease, a spokeswoman said.
The airline sent an e-mail to its frequent flyers on Wednesday explaining the change, which takes effect February 1.
"This difficult decision was not made lightly. We believe it's the right thing to do in order to respect the diverse religious beliefs and cultural attitudes of all our customers and employees," Alaska Air Group Chairman and CEO Bill Ayer and Alaska Airlines President Brad Tilden wrote to customers.
"Religious beliefs are deeply personal and sharing them with others is an individual choice."
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