Amazon is working on a new cloud search product that is very likely already being used by early customers, according to industry sources who have seen the product. Amazon has sent out emails talking up a big announcement at 9 am PST tomorrow. We’re hearing speculation that this could be it.
Amazon’s cloud search will compete with Google’s site search– but from what we hear, it ups the ante significantly.
Amazon.com, of course, already hosts lots of the websites you visit every day, so an in-site search could be an easy thing to set up. Amazon's A9 search engine didn't gain any traction against Google, but Amazon wasn't a major contender in the tablet market back then, either. Speaking as someone who uses The Stranger's Google-powered site search nearly every day, there's a lot of room for improvement in that department.
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