So, the game is on. As Eli reported, Department of Revenue director Suzan DelBene—who lost a close race to Republican Representative Dave Reichert in 2010 in Washington's 8th Congressional District—has officially thrown her hat into the ring in the crowded race to replace Representative Jay Inslee in the newly redrawn, and extremely swing 1st Congressional District. Her Democratic opponents include state Representative Roger Goodman, state Senator Steve Hobbs, former state representative Laura Ruderman, and progressive organizer Darcy Burner, who lost two close races to Reichert in 2006 and 2008.
It's probably fair to say that DelBene's entrance instantly makes her the consensus favorite to win the Democratic nomination. DelBene is a smart, likable, centrist candidate, but more importantly she's got money, and there's nothing establishment types of either party like better than a self-funder. In 2010, DelBene put $2.2 million of her (and her husband's) own money into her campaign, out of her total $4 million raised, only to lose by about 14,000 votes, or roughly 4 percent. Had she ponied up another million dollars she might have won. Had she put in a million less, the final tally likely wouldn't have been nearly as close.
It's DelBene's presumed money advantage, plus her more centrist demeanor, that leads many political insiders to consider her the nominal Democratic favorite. DelBene is simply going to be able to spend more in the primary than her rivals. And according to a recent study from the Progressive Politics Institute, she's going to need it:
- Moderate Democrats and their opponents spent more than twice as much on their campaigns in 2010 as their counterparts in liberal districts.
- Moderate candidates were much more likely to draw outside spending in their districts.
- “Safer” moderate members still pay a premium.
Of course, districts that elect moderates tend to be more competitive, and competitive campaigns tend to be more expensive to run. But the fact remains: Blue Dogs, New Democrats and their opponents spent an average of $3.3 million on their campaigns in 2010, compared to an average of $1.6 million spent by candidates and opponents in Progressive Caucus districts.
No doubt DelBene's wealth—and her willingness to use it—can work to her advantage. Indeed, it's hard to imagine she'd be considered a favorite without it. But I don't buy into the conventional wisdom that running toward the center is the key to victory. Blue Dog and New Democrats suffered much bigger losses in 2010, a Republican wave year, than their Progressive Caucus counterparts, who now outnumber them in Congress. And against a conservative extremist like John Koster, the likely Republican nominee, there's as good an argument to make for strongly differentiating yourself from your opponent as there is for running toward the nondescript center.
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