Before the holidays, the Los Angeles Times's Jori Finkel filed a great, comprehensive report on the 11-venue megashow of Damien Hirst's spot paintings taking place this month at every location of the Gagosian Gallery worldwide—from Athens to L.A. to Hong Kong.
Take "The Complete Spot Challenge," the gallery advertises: Visit all 300 paintings, which, all told, could potentially sell for $200 million, going by conservative estimates of past sales (unless the volume discourages buyers).
In the interview with Finkel, Hirst argues all sides: He says the paintings are simply lovable—that people can't resist colored polkadots, basically; he says he'd rather have created the postcard of the Mona Lisa than the painting itself; and he implies Gagosian is a money-grubbing hypocrite. It's a wild ride.
"Who knows what a market is?" he said. "You learn by doing, really. If I put a painting outside a bar at closing time, and it's still there in the morning, it's a crap painting. With spot paintings, wherever you leave them, people are going to take them out of the dumpsters. It's an intrinsic thing that has nothing to do with how many you make."
He went on to tell a somewhat cryptic story about Larry Gagosian, without commentary. "I remember Larry once phoned me up, and he said he was worried about my production. He said: You are making too many paintings. And then, at the end of the conversation, he said: We need more paintings." ...
He also made an argument in favor of ubiquity. "You also have to ask yourself as an artist, 'What would be more appealing … to have made the Mona Lisa painting itself or have made the merchandising possibilities — putting a postcard on everyone's walls all over the world? Both are brilliant, but in a way I would probably prefer the postcards — just to get my art out there."
Hennessy Youngman weighs in hilariously, of course (although his comment that your art is worth more if someone besides you makes it, while good for an easy laugh, is untrue and boring—and ridiculous coming from a guy who doesn't make objects).
So, Slog, a legally binding poll.
1
2
3
5
17
Comments (17) RSS