...two years ago (several months after the Great Recession officially ended), an intrepid group of entrepreneurs pooled their capital to set up a new kind of retailer by the name of "The All American Store."
The All American Store is exactly what the name implies. It's a corner retailer. A hardware store. An echo of the old general stores that used to be the mainstay of retailing in so many small towns across the land. And AAS sells American-made goods — much like the goods I argued that Sears should consider selling.
To those who say it's not possible for Sears to reinvent itself — that "Made in America" is too quaint a concept to work, or that "we don't make anything in America anymore, so how could you sell it?" — AAS has a response: Yes, we make it. Yes, we sell it. And yes, this can work.
I think all it would take is one retailer to push this nationwide to instigate serious anti-Walmart feelings in the average American. But what's the catch? Well, according to the article, while several products cost as little as 15% more than the Chinese versions Walmart sells, most of them cost 50 to 100% more. So let's pretend an All-American Store is opening in your neighborhood...