Ingenious! Fewer people are using your service and you're losing money. So what do you do? You make your service much less useful:

Facing bankruptcy, the U.S. Postal Service is pushing ahead with unprecedented cuts to first-class mail next spring that will slow delivery and, for the first time in 40 years, eliminate the chance for stamped letters to arrive the next day.
...
The changes would provide short-term relief, but ultimately could prove counterproductive, pushing more of America's business onto the Internet. They could slow everything from check payments to Netflix's DVDs-by-mail, add costs to mail-order prescription drugs, and threaten the existence of newspapers and time-sensitive magazines delivered by postal carrier to far-flung suburban and rural communities.

I love the USPS. I subscribe to a ton of magazines, I write letters to friends, I use Netflix, I pay bills by check. But every time they make a dumb move like this—was it two or three years ago when they removed those incredibly convenient stamp machines from the lobbies of post offices, making the lines even longer?—I feel like I'm watching a friend slowly kill herself.

(Thanks to Slog tipper Greg.)