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News & ArtsTuesday, November 29, 2011
Retail Today in the Virtual/Fictional Made Tangible
Posted by David Schmader on Tue, Nov 29, 2011 at 9:57 AM
First, from the Wall Street Journal:
The struggles of fictional paper company Dunder Mifflin to compete with real-life office-supply chains like Staples Inc. are a running joke on NBC's "The Office." Now, an online outlet owned by Staples is using the Dunder Mifflin name to try to sell more copy paper. Staples' Quill.com has struck a licensing deal with NBC's parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as "Our motto is, 'Quabity First' " and "Get Your Scrant on," well-known phrases from the comedy series.
Second, Angry Birds Fruit Gummies.
(Alright, big whoop on the Angry Birds candies, but the Dunder Mifflin paper is amazing, retroactively casting the entire run of the series as the world's most amazing product placement. Also, alert me when they manufacture the Andy-from-Parks & Recreation blowup doll.)
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