Slog tipper Ziggity sent this along: At the beginning of November, yoga sidelines manufacturer Lululemon has started printing "Who is John Galt?" on their shopping bags. Yes, because there wasn't enough Atlas Shrugged in your yoga life, Lululemon is bringing the virtue of selfishness to your mat. A Lululemon blog post explains that " lululemon’s founder, Chip Wilson, first read [Atlas Shrugged] when he was eighteen years old working away from home. Only later, looking back, did he realize the impact the book’s ideology had on his quest to elevate the world from mediocrity to greatness (it is not coincidental that this is lululemon’s company vision)." In his defense, I think guys named Chip are forcibly issued Ayn Rand's collected works when they turn 18. It goes on:

Many of us choose mediocrity without even realizing it. We think we “have” to do things or “aren’t able” to do what we want. We create rules and experience fear when we dream of a life we love. Why do we do this? Because our society encourages mediocrity. It is easier to be mediocre than to be great.
Our bags are visual reminders for ourselves to live a life we love and conquer the epidemic of mediocrity. We all have a John Galt inside of us, cheering us on. How are we going to live lives we love?

The comment section is feisty, with claims that liberals "drool over Marx books." But Ziggity puts it best: "Yes, Bellevue moms, the sweat of your brow belongs to you alone! (Unless you're a 12-year-old Chinese girl with good stitching skills.)"