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Tuesday, November 8, 2011

Two-Block Radius / Chow / Life / Zzzzzzzzzzzzzzz Yogurtland: Where You Can Apparently Have Twice the Something of Nothing

Posted by on Tue, Nov 8, 2011 at 12:44 PM

yogurtpumpkin.jpg
I do love Yogurtland, the self-serve land of yogurt with about a dozen different flavors and every topping you can imagine. And their new pumpkin pie flavored frozen yogurt is really good! (Especially with some mini chocolate chips and a drizzle of caramel.) But the sign advertising the new pumpkin pie flavor drives me crazy. I walk past it every single day and it makes no sense at all.

Twice the real pumpkin, it says. But twice the real pumpkin compared to what? Other pumpkin flavored frozen yogurts? How can you prove that? Twice the real pumpkin of that piece of pumpkin pie? Twice the real pumpkin of a REAL PUMPKIN? Impossible! It doesn't make sense! What does it mean? It doesn't mean anything!

Anyway, it bugs me. It's been there for a couple weeks now, and it hasn't stopped bothering me. Welcome to my world, where I can spend weeks thinking about the wording on a poster hanging in the window of a frozen yogurt shop.

 

Comments (18) RSS

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Matt from Denver 1
Maybe twice what their old recipe had?
Posted by Matt from Denver on November 8, 2011 at 1:00 PM
stuckie 2
My best guess: They absolutely made that shit up.
My most generous guess: They had pumpkin-pie-flavored frozen yogurt last year with half as much real pumpkin in it.
Posted by stuckie on November 8, 2011 at 1:01 PM
Andy 3
Twice the minimum requirement of REAL PUMPKIN required by the FDA in your food product to say it tastes like pumpkin, which is to say, none at all. What's two times zero?
Posted by Andy on November 8, 2011 at 1:02 PM
very bad homo 4
Most advertising is complete bullshit. The sign should just say DELICIOUS, because that would be true.
Posted by very bad homo on November 8, 2011 at 1:07 PM
5
jen graves mentioned this last week, i think.
Posted by confusion jones on November 8, 2011 at 1:08 PM
6
Welcome to Marketing.
Posted by Cameron Newland on November 8, 2011 at 1:13 PM
7
Is this like Real cheese?
Posted by cliche on November 8, 2011 at 1:17 PM
rob! 8
No squash really has much flavor except what we add to it (butter and brown sugar on baked acorn squash, chopped herbs on steamed zucchini, etc.). Not that I'm complaining; I eat a lot of it, and love pumpkin pie.

But pumpkin pie should really be called"nutmeg-allspice-clove-cinnamon-ginger-flavored custard with squash filler."

Posted by rob! http://www.youtube.com/watch?v=QZBdUceCL5U on November 8, 2011 at 1:22 PM
STJA 9
@7 - HALF AS MUCH AS WHAT??? You're doing it tooooo!! Auuuughhhhhhhh!!
Posted by STJA on November 8, 2011 at 1:30 PM
gloomy gus 10
Believe it or not, people complained their last year's Pumpkin special wasn't particularly good. So their trumpeting that this year's has "twice the real pumpkin" is to acknowledge their failure last year and to promise "still uses real pumpkin but we hope in a sufficient amount that you like it better". Honestly, Yogurtland is pretty good about "real" meaning "the thing it says it is".
Posted by gloomy gus on November 8, 2011 at 1:35 PM
BostonFontSnob 11
Looks like Andy Rooney's spirit is cursed to walk the earth, his only solace being to occasionally possess The Stranger's writers and post on Slog.
Posted by BostonFontSnob on November 8, 2011 at 1:43 PM
12
Wow, deja vu! From Jen Graves on Oct. 31:


The headline in yesterday's New York Times was "Study Says Artists Have Higher Salaries." It reminded me of the sign for Yogurtland yogurt that I saw on Broadway last week: "Twice the real pumpkin inside!" Twice what? Inside where?

Posted by bigyaz on November 8, 2011 at 1:48 PM
13
They got sick and tired of people complaining that there wasn't enough pumpkin in their pumpkin yogurt last year.
Posted by suddenlyorcas on November 8, 2011 at 1:58 PM
MacCrocodile 14
It's twice as much. I'm not sure what's so hard to figure out about twice. You take the pumpkin inside and twice it, and there you have it. Twice pumpkin goo inside. Put it in your mouth. Twice as much of it!
Posted by MacCrocodile on November 8, 2011 at 2:09 PM
15
You don't realize it until you walk in but it is a "Buy One - Get One Free" kind of deal.

ta-da: Twice as much real pumpkin.
Posted by jnonymous on November 8, 2011 at 3:14 PM
Explorer 16
Why not ask them what it means? Half the effort of a Slog post!
Posted by Explorer on November 8, 2011 at 3:35 PM
care bear 17
@16 If Stranger writers actually took the time to ask about the things that annoy/interest them we would never have these delightful 2 Block Radius posts.
Posted by care bear on November 8, 2011 at 4:57 PM
18
To me, the picture strongly suggests that it means twice as much pumpkin as there is in a slice of pumpkin pie.
Posted by Portlander on November 8, 2011 at 7:47 PM

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