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Monday, October 24, 2011

All Is Not Right in the Comic Book World

Posted by on Mon, Oct 24, 2011 at 10:19 AM

1. The Beat has a depressing look inside Marvel Comics, which laid off 15 employees just before the weekend:

The current problem seems to stem from a publishing forecast that didn’t get hit when the actual numbers came in. It doesn’t matter that Marvel is still a very profitable company. This is not a matter of losing money. It just wasn’t as profitable as it thought it might be. The shortfall in the margins wasn’t huge — it was less than 5% in an economy where that’s practically considered stable. But whatever the shortfall was, instead of looking at ways to build the business or bolster areas with huge potential — books, anyone? — [Marvel CEO Isaac Perlmutter]’s only reaction is to slash, slash, slash.
...
It gets downright messy. Marvel’s new offices have only one restroom for each gender. In a company of hundreds of people. The post-lunch hour piddle line is said to be especially long and people actually stagger their lunches so as not to wait in it. There’s a human resources staff of one for the whole company. Review copies? You’ve got to be kidding. Editors have to purchase copies of the books they worked on. The precious archives of assets have dwindled over the years due to not spending any money to save them.

If Marvel Comics isn't going to lay out the cash to invest in bookstore and technology markets and increase comics sales, they are basically just an intellectual property farm that keeps harvesting cash out of the same, increasingly fallow fields.

2. Bleeding Cool broke and confirmed the news over the weekend that DC Comics is actively working on a sequel to Watchmen.

 

Comments (9) RSS

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Fnarf 1
So, when your only product is intended for kids, but kids aren't interested in them, only sad old men clinging to the tatters of their childhood, you've got a problematic business model.
Posted by Fnarf http://www.facebook.com/fnarf on October 24, 2011 at 10:47 AM
2
The problem is that the won't accept that kids aren't their target market anymore. Those continuity-obsessed, worst-episode-ever guys are all but told to their faces that Marvel hates us. Them! I meant to say them.
Posted by jzimbert on October 24, 2011 at 11:00 AM
Keekee 3
They're owned by Disney now. There is nothing problematic with that biz model.
Posted by Keekee on October 24, 2011 at 11:09 AM
STJA 4
Jesus, isn't the bathroom thing an OSHA issue or something?
Posted by STJA on October 24, 2011 at 11:33 AM
Urgutha Forka 5
You shouldn't make them angry. You wouldn't like them when they're angry.
Posted by Urgutha Forka on October 24, 2011 at 12:07 PM
6
I've never been a big fan of Watchmen, probably due mostly to so much of its theme being contingent on the state of the medium at the time it was written. I wasn't reading comics then, so it was never that powerful to me. From that standpoint, I can see the possibility that a sequel could actually be good; something to do now what Watchmen did then.

That said, it's DC. It's going to fucking suck.
Posted by Ben on October 24, 2011 at 12:57 PM
MythicFox 7
Here's a thing you need to know about Marvel.

Marvel is an intellectual property farm.

Unless something's changed since last I heard a few years ago, Marvel Entertainment Group is not a 'comic book company' according to their paperwork with the SEC and such. It's a company that produces toys and licenses other media. The comics themselves are officially classified as advertising.
Posted by MythicFox on October 24, 2011 at 2:50 PM
disintegrator 8
@Fnarf: Sad old men? Dude, I'm 27. The problem is that they aren't willing to evolve their universe. I stopped reading when they brought Steve Rogers back because, c'mon, if you aren't willing to let him be dead for even a few years, what's the point? Nothing that happens in your canon is set in stone, so why should I read with bated breath? Spider-Man is unmasked, but then that's inconvenient, so it's undone. They need to learn that their readers are looking for substance rather than the constant Campbell stereotypes recycled over and over. Age has nothing to do with it.
Posted by disintegrator http://bottlevariation.blogspot.com on October 24, 2011 at 5:13 PM
Fenrox 9
First thing, What happened to Fnarf? Total asshole now.

Second, GOOD! Marvel and DC NEEEEEED to die! The whole comics industry is fucked up. We need better, more consistent comics that FUCKING END.
Posted by Fenrox on October 25, 2011 at 3:11 PM

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