Don’t try to make people feel guilty about driving; rely on urban design to reduce trips as much as possible, and then on economic incentives and system design to draw them into the best choices for the trips they do take. And acknowledge that the private vehicle is going to be part of the equation, and that there will be a lot more people in our metropolitan area, so that even as we reduce per capita trips we will reduce total trips by a much smaller percentage. That means designing systems that will make automobile travel easy using efficient electric cars, but that will have significant disincentives to using cars when there are other possible alternatives available — and making sure that there are lures to get people to use those alternatives.
Discuss.
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