If you mean the deep meaning, it's that the instantaneous image broadcast power of the web and digital cameras has turned street semiotics into a real time dialog that ignores geography. A sign or a statue or a piece of architecture was once defined by place, but being there no longer matters. This isn't a particular inflatable snowman found only on one specific rooftop; he is experienced everywhere by everyone who cares to look. His geography is expanded to the limits of his fame, not limited by the sightlines of his location.
"Even if you are some pasty skinned ugly fat white guy with no fashion sense and unfortunate tendency towards nudism, you can find yourself a boy-toy here, though he will likely be a furry."
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