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Friday, April 29, 2011

Speaking of How Much Money Microsoft is Spending to Market Bing...

Posted by on Fri, Apr 29, 2011 at 11:44 AM

bingsourcecode.jpg
Did you see Source Code? There's a moment in the movie where Jake Gyllenhaal's character—about to be burn to death in a fiery explosion for the seventh or eight time that morning—does a quick web search on someone's smart phone. The search engine he uses? Bing. The audience at the screening I attended erupted in laughter. This was a screening in Seattle. We were willing totally willing to suspend our disbelief when it came to time travel and alternate realities and that comedian's jokes. But the idea that someone would use Bing to look something up instead of Google? That was laughable.

 

Comments (43) RSS

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Gern Blanston 1
They were probably laughing more at the shameless product placement, as opposed to the idea of using Bing as a search engine.
Posted by Gern Blanston on April 29, 2011 at 11:49 AM
Fifty-Two-Eighty 2
Oh, come on. I don't know a single person who uses Bing.
Posted by Fifty-Two-Eighty http://www.nra.org on April 29, 2011 at 11:55 AM
boxcar 3
what is bing
Posted by boxcar on April 29, 2011 at 11:56 AM
4
They tried to make Bing into a verb on Hawaii Five O
Posted by arbeck http://www.facebook.com/arbeck on April 29, 2011 at 11:57 AM
Keister Button 5
Bing and Bob co-star in Microsoft's Road to Ineptitude.
Bing is like Mr. Crosby in "The Country Girl": Hope-less.
Posted by Keister Button on April 29, 2011 at 12:00 PM
Cascadian 6
I use whatever search product is available by default in my current browser when I type search terms in the address bar (or equivalent). At work, that means Bing on IE. On my computer at home, it's Google (from Chrome). On my iPad, it's whatever Safari uses--I don't actually know but suspect it's Google. Every once in a while I won't immediately find what I'm looking for and might go straight to the page for either Google or Bing. The difference is about as meaningful as Coke vs. Pepsi.
Posted by Cascadian on April 29, 2011 at 12:01 PM
Brody 7
Everyone in my theater laughed at that moment, too. It's saying something, when an audience in a Redmond (!) theater found the Bing reference too credibility-stretching, in a movie featuring a form of time travel...
Posted by Brody on April 29, 2011 at 12:02 PM
sven forkbeard 8
Not only is that Bing, but it's also a Nokia N97 (mini?). Two-pronged product placement! They're planting the Microsoft/Nokia partnership into the mainstream hive mind before they release any actual Windows-based Nokia phones.
Posted by sven forkbeard on April 29, 2011 at 12:03 PM
9
Ned: Ned. Ryerson! "Needlenose Ned"? "Ned the Head"? C'mon, buddy. Case Western High. Ned Ryerson: I did the whistling belly-button trick at the high school talent show? Bing! Ned Ryerson: got the shingles real bad senior year, almost didn't graduate? Bing, again. Ned Ryerson: I dated your sister Mary Pat a couple times until you told me not to anymore? Well?
Phil: NED Ryerson?
Ned: Bing!
Phil: Bing.
Posted by jzimbert on April 29, 2011 at 12:04 PM
Matt from Denver 10
@ 6, you know that you can easily change those settings, don't you? Well, maybe not at work if your employer's IT dept are jerks about what you can and can't do.
Posted by Matt from Denver on April 29, 2011 at 12:05 PM
theseamster 11
@9: Win. Such a great movie.
Posted by theseamster on April 29, 2011 at 12:08 PM
Arsenic7 12
I just figured he was using a microsoft integrated phone.

But then, I have a friend who used to write for the Bing homepage...sooo...
Posted by Arsenic7 on April 29, 2011 at 12:08 PM
reverend dr dj riz 13
when i get to work and 'bing' search pops up, i type in 'google'.
Posted by reverend dr dj riz on April 29, 2011 at 12:08 PM
Brody 14
Our software dev office forbids using IE, and has for years now, due to its security flaws.
Posted by Brody on April 29, 2011 at 12:22 PM
Posted by treacle on April 29, 2011 at 12:24 PM
despicable me 16
The only thing I think of everytime I hear BING is Chandler!
Posted by despicable me on April 29, 2011 at 12:31 PM
17
@6 So you're saying Google tastes better than Bing?
Posted by redwulf25_ci on April 29, 2011 at 12:36 PM
18
this site is rife with apple and google fanboys!! you all have probably never tried Bing, and yet you make fun of it. pretty weak i would say
Posted by iliad on April 29, 2011 at 12:43 PM
debug 19
Bing is a better porn search engine. When you hover over the results of a video search the clip starts playing.

Just saying, Google isn't the best at everything.
Posted by debug on April 29, 2011 at 12:44 PM
Kinison 20
Its called product placement. Cisco, Sun, Apple, they all do it and in most cases, do it to a degree that dwarfs Microsoft.

You see an illuminated Apple logo on the back of a mock laptop? Theres a fee for that.
Posted by Kinison http://www.holgatehawks.com on April 29, 2011 at 12:46 PM
Will in Seattle 21
The only people I know who use Bing are Microsofties or Canucks.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on April 29, 2011 at 12:51 PM
biffster 22
@19

That fact alone should make Bing more used than Google.
Posted by biffster on April 29, 2011 at 12:51 PM
23
Bill Gates was at the table next to mine at a restaurant this week (yes, I am that fancy). I tried to see if he'd pull out an iphone, but no luck.

The only nice thing about Bing is the purdy pictures- which I've only seen when linked to through Slog, actually!
Posted by ams_ on April 29, 2011 at 12:54 PM
starsandgarters 24
@4, that wasn't them, that's the Bing brand. "Bing it" was established as a catchphrase the day Bing launched, because Microsoft have to manufacture what Google gets, gratis, by its ubiquity.
Posted by starsandgarters on April 29, 2011 at 12:58 PM
Sir Vic 25
Bing is the default search on a Windows Phone 7 device, and it is not easily circumvented, if at all. It sucks, because the maps are 3+ years old in some cases.
Posted by Sir Vic on April 29, 2011 at 1:04 PM
26
It doesn't help that the past tense of "Google" is "Googled" while the past tense of "Bing" is "Bung".
Posted by Drew2u on April 29, 2011 at 1:10 PM
27
@9 FTW
Posted by capricorn44 on April 29, 2011 at 1:18 PM
Keister Button 28
#26 So the Microsoft version of "google cache" is "Bung hole"?
Posted by Keister Button on April 29, 2011 at 1:28 PM
The Wretched Harmony 29
No, no, it makes sense. I myself intend to try Bing once before I die. Or Bing dies. He just realized it was his last chance.

(I really need to get on that, don't I? Maye tomorrow.)
Posted by The Wretched Harmony on April 29, 2011 at 1:39 PM
30
Sadly, I downloaded it yesterday and have to tell you. Mobile BING is actually better. It really really hurts me to say it but it is the honest truth.
Posted by jessalou on April 29, 2011 at 1:43 PM
Matt Hickey 31
A year or so ago, shortly after Bing was first launched, I recall sitting with a couple of Microsoft friends. One was curious about something, and the other said, without realizing it until it was too late, "Just Boogle it on Bing." We all just kind of stared at him.
Posted by Matt Hickey http://www.matthickey.com on April 29, 2011 at 2:03 PM
32
My girlfriend uses Bing. I use Google. We've bickered.
Posted by emor on April 29, 2011 at 3:21 PM
33
@19 Good to know.
Posted by kersy on April 29, 2011 at 3:52 PM
34
I use goodsearch.com for all my searches and every
time I use it , they donate money to my favorite charity, Marijuana Policy Project (MPP)
Posted by Chillavision on April 29, 2011 at 3:56 PM
MythicFox 35
@1 -- Can't it be both?
Posted by MythicFox on April 29, 2011 at 4:00 PM
36
I use Bing. I love Bing. I don't work for Microsoft, but Google directions left me stranded three times in a row, so I switched and have gotten to my destination every time since.
Posted by HRH on April 29, 2011 at 4:42 PM
RugbySkin 37
Bing? of the Badda variety? Me Confused
Posted by RugbySkin on April 29, 2011 at 4:49 PM
38
We use Internet Explorer constantly where I work, and I'm still not used to the built-in search bar being Bing (instead of Google, like it is in Safari on my Mac at home). It is less than useless. I HATE it.
Posted by eekee on April 29, 2011 at 5:36 PM
39
I use Bing search on my iPhone.
It works well for me.
Posted by NotSean on April 29, 2011 at 8:24 PM
40
The only person I've observed using Bing in my office is also the laziest. Waste of skin uses waste of browser, go figure.
Posted by Squidia on April 29, 2011 at 11:28 PM
watchout5 41
Most nerds who would go see a movie about time travel and alternate realities would laugh at both the shameless product placement and that no character with half a brain would ever use bing. Had the search engine been google, I bet you'd still get the laughs, but not as much. People who don't think there's a difference are really cute though, how can they be different when bing just copies everything google does?
Posted by watchout5 http://www.overclockeddrama.com on April 30, 2011 at 2:04 AM
42
@41 Actually- Google conclusively established that Bing was using Google to produce their results... So- not only is it laughable that anyone would actually be using Bing, but even Bing uses Google.
Posted by wittyrepartee on May 1, 2011 at 7:34 PM
43
There's a legit reason to use Bing over Google in one particular case. Bing has exclusive access to WSJ articles, so if I'm looking for that, it's good, but otherwise, google it, guys.
Posted by JudT on May 1, 2011 at 8:02 PM

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