I just got back from the SIFF press preview. There are some exciting changes to SIFF this year, including a new way of categorizing movies by mood (the thinking being if you're planning an evening out and you'd like to see a comedy or a thriller or an international film, you'll be able to easily find a list of exactly those types of movies playing on that evening). As they traditionally do during the press preview, SIFF organizers showed us a half-hour or so worth of trailers. And the trailers, for the most part, did their job: They made me excited about some of the movies that are coming. The trailer for Another Earth was especially promising. It looks like it'll be another Moon-style smart sci-fi movie.
But the trailer for Shut Up, Little Man! is terrible. It's maybe the worst trailer I've ever seen. Here, watch this:
Now read IMDB's synopsis of the film: "When two friends tape-recorded the fights of their violently noisy neighbors, they accidentally created one of the world's first 'viral' pop-culture sensations." Sounds interesting, right? A study of what it took for something to become viral in the pre-internet age. Why didn't they explain what the fucking movie is about in the fucking trailer? How did they think that a trailer full of losers doing what sounds like awful Jerky Boys impersonations with no explanation of what's going on would draw the audience in? I know the common trailer complaint is that they give away too much about a movie. But when they tell you nothing at all about the movie, it's arguably worse, especially when the trailer is as willfully annoying as this one.
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