For all the provocative subjects I've Slogged, the one that generated the most uniformly negative comment thread was this, and so in typical Goldy fashion I figure... why not try again?

In its efforts to obtain a trademark for its App Store for iOS and Mac OS X, Apple has fired back at a complaint from Microsoft, according to TechFlash. Apple has argued with the U.S. Patent and Trademark Office that it is entitled to ownership of the App Store trademark in much the same way Microsoft is allowed to own "Windows" for its operating system.

"Having itself faced a decades-long genericness challenge to its claimed WINDOWS mark, Microsoft should be well aware that the focus in evaluating genericness is on the mark as a whole and requires a fact-intensive assessment of the primary significance of the term to a substantial majority of the relevant public," Apple wrote.

"Yet, Microsoft, missing the forest for the trees, does not base its motion on a comprehensive evaluation of how the relevant public understands the term APP STORE as a whole."

Once again, I'm not arguing the legal merits one way or the other. I just find it amusingly ironic to watch Microsoft, our nation's leading innovator in the use of generic brand names, argue the other side of the issue. But have at me, home team fans!