So as we noted yesterday, The Gap has an idiotic new logo.
So either because of the overwhelmingly negative online response or because the logo was some sort of weird publicity stunt, the Gap issued the following statement on their Facebook page:
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
Um, yeah. Thanks, but you can bite me, Gap.
Another designer had the same reaction:
"As much as I’d like to just show you the greatest logo I’ve ever made for anyone (…and trust me, if Paul Rand himself saw it, he would realize he was merely the Pippen to my Jordan.) I’d like to be properly compensated for it. Because I put a lot of time and effort into it. And it’s how I earn my living."
Go read the whole thing, and let's continue to judge The Gap today.