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Thursday, September 2, 2010

A Sunday Paper You'd Want to Read

Posted by on Thu, Sep 2, 2010 at 3:04 PM

The Chicago Reader got their hands on a secret advance copy of a new experiment from the Chicago Tribune: A special, Sunday-only edition called Five Star that is supposed to focus on "long, thoughtful reporting and commentary."

I've obtained a partial copy of a dummy. Five Star consists of four sections printed on heavy, expensive stock. They're called the A Section, Culture, Focus, and Words, and the first three—all but the tabloid literary section—are broadsheets, roughly 13 by 23 inches. That was a pretty standard size in the day when newspapers were newspapers, but it's zaftig by current standards, two inches wider than the present Tribune, which was narrowed by half an inch in 2007 and another inch in February. The dummy's 56 pages in all, with a coffee-table heft that sends a message: read me or don't, but your home will feel tonier for having me in it.

If they go through with this, it's a great idea. (Though The Reader's question—why doesn't The Tribune just do this with their regular Sunday edition?—is a good one.) It sounds at least partially inspired by McSweeney's newspaper project from last year. For some reason, Five Star doesn't have any ads—which I think is a mistake; people are willing to pay for print content with ads as long as the content is good—and the focus is supposed to be extremely local. I hope they eventually bring in a nation section if they go through with this; I would love to see the country embrace a second good Sunday paper. Maybe then, newspaper publishers would realize that they've been doing it wrong for the last couple decades, and what readers want is smart, lengthy content with plenty of analysis.

 

Comments (6) RSS

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Unregistered User 1
Australian newspapers are overly broad, I did not like the format at all (to say nothing of the content). Raised on skinny papers I guess.
Posted by Unregistered User on September 2, 2010 at 3:44 PM
Vince 2
Just what I don't want is a giant load of advertising every Sunday. I like getting news online, thank you.
Posted by Vince on September 2, 2010 at 3:53 PM
3
"...what readers want is smart, lengthy content with plenty of analysis."

There are decades worth of evidence to prove this is a pile of crap. The Washington Post did a lot of great analysis and long-form journalism and is now a shell of its once-great self. Same with the Los Angeles Times. And the NY Times and Wall Street Journal, while still surviving, have had to make some pretty drastic cuts. And they even have the huge advantage of being in the business, intellectual and cultural hub of the country.

And what do you think attracts readers to the Stranger? Charles Mudede's overwrought thumbsuckers or Savage Love and ads for hunky guys?
Posted by bigyaz on September 2, 2010 at 4:18 PM
4
This format is called "the New Yorker before Tina Brown became editor". While I and a few others loved it, it did not make money in 1992 and I see no reason to believe it would make money now.
Posted by David Wright on September 2, 2010 at 4:37 PM
Will in Seattle 5
More comics.

And more sex scandals.

That is what has always worked before.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on September 2, 2010 at 5:51 PM
venomlash 6
@5: They've been cutting the comics too... :(
Posted by venomlash on September 2, 2010 at 10:08 PM

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