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Thursday, March 25, 2010

Today in Weird PR Maneuvers: The Space Needle Loves Public Process, Won’t Say Whether It’s Losing Money

Posted by on Thu, Mar 25, 2010 at 3:57 PM

Space Needle LLC released a press statement today, relating to their proposed Chihuly Museum, that said, "SPACE NEEDLE OWNERS SUPPORT OPEN, PUBLIC PROCESS." That was it. Breaking news: We support public process? Anything else?

Ron Sevart
  • Ron Sevart

An hour later I was on the phone with Space Needle CEO Ron Sevart, asking why, this late in the game, his organization is sending out benign press releases when for the past year—when there was real news to be reported—they were silent. I also asked him if recent layoffs at the Space Needle indicated that the Space Needle was losing money or channeling its funds and energy into the Chihuly project.

Sevart explains that the Space Needle LLC is now willing to submit a Request for Proposal (RFP) for the Fun Forest site if that's what it takes to get the public on board—hence the press release. "We want people to know we're hear to listen," he says, adding, "actually, in the fall we were surprised that more people didn’t know about [our plans]. The process started a year ago," when Jeff Wright handed him the Seattle Center master plan and said, "find me a way to activate this space and bring people to the Center—and make sure it aligns with the master plan."

Of course he said that. And your first thought was, Dale Chihuly will bring the people together?

"We had other ideas," Sevart says, "but none of them passed muster... it needed to be diverse and artistic, and engage families." He declined to comment on some of the other ideas that failed to pass muster.

Sevart also declined to address why the Space Needle Tour Guide program was cut last summer without notice, according to sources, putting a number of employees (he wouldn't state how many) out of work. There was a ticket price hike in the past year and remaining employee hours have also been drastically cut. This seems to indicate that either the Space Needle is losing money or the Space Needle LLC has been funneling its resources into the new Chihuly Museum project for awhile now. "The Space Needle had a wonderful year last year," is all Sevart would say. "Things continue to evolve."

But if the process has been going on for a year, and if the purpose of designing a Chihuly Museum is to engage the public more fully in the Seattle Center, and if the Space Needle LLC was surprised about how no one knew about their plans, why didn't they send out a press release sooner (a useful one)? Or rent a plane and write the goddamn news in the sky for everyone to see?

"We’ve been following the leadership of the Seattle Center through this process," Sevart says. Again, if the goal of the Space Needle LLC was to enhance the Seattle Center master plan (which was developed over two years with the input of over 1,000 people—and has the Fun Forest area designated as open space), wouldn't it have been a good idea to actually involve the public?

"From our point of view we weren't operating in stealth mode," Sevart says, and in the end their project is good for the people and for the city. "By the end of this process we will have generated over a million dollars a year for the city through rent and admission taxes. Two million dollars of project costs will be spent on improving the outside [of the space]... there will be a glass house and a neon saffron tower. Over fifty percent of the space we're developing you don't have to buy an admission ticket to enjoy."

But that's not what the architect said at a press conference three weeks ago. The architect says most of it is paid admission—the museum will be enclosed—but maybe Sevart is suggesting that people can enjoy the art through the museum's porous walls?

Hurrah, but what if the people don't want a Chihuly Museum where their park should be? "If there’s a better idea out there," he says, "we’d like to see it."

So what now? The Seattle Center and the city council Parks and Seattle Center committee (chaired by Sally Bagshaw) have a public meeting scheduled to discuss the Fun Forest site on March 30 at 6:30 p.m. in Center House Conference Room A.

*This post has been updated.

 

Comments (10) RSS

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1
We need more space for exisiting events like "Bumpershoot" and "The Bite". Attendance has grown and the venue has not.

Chihuly is fine if you like shiny decorative objects but a dedicated museum could go anywhere and not require nearly so much space.
Posted by thatsnotright on March 25, 2010 at 4:20 PM
COMTE 2
Turning the Fun Forest into a parking lot ("Big Yellow Taxi" is now going to be stuck in my head for a while) would be a better idea than this monstrosity.

And need I remind teh peoplez that the EMP folks made similar sorts of grandiose pronouncements about how much revenue THAT would bring into the City coffers; which makes me wonder exactly how that's been working out, revenue-enhancement-wise.
Posted by COMTE http://www.chriscomte.com on March 25, 2010 at 4:26 PM
3
If the Space Needle's hurting for money, how about they put that "museum" in that middle section (and get the resulting tax write offs, etc.), then emblazon Chihuly's name on top of the Needle? Would that be enough to satisfy the fucker's ego?
Posted by keshmeshi on March 25, 2010 at 4:36 PM
drewvsea 4
Would that be the very same Saffron Tower that was already displayed in front of the de Young Museum in Golden Gate Park? Because nothing says Seattle like something that was built for San Francisco?
Posted by drewvsea on March 25, 2010 at 4:36 PM
5

Isn't it time to get rid of the Space Needle?

It's kind of an eyesore.

Posted by Pummelled By Swedes on March 25, 2010 at 5:17 PM
Will in Seattle 6
So long as we have a public vote of Seattle voters who are on the hook for $1 BILLION to $3 BILLION in probable cost overruns for the Billionaires Tunnel, I'm in support of public process too.

Why not just rent out the space under the Space Needle for the Chihuly Museum? I'm sure the glass won't mind the lightning strikes that used to fry out the modems ...
Posted by Will in Seattle http://www.facebook.com/WillSeattle on March 25, 2010 at 5:29 PM
seandr 7
Don't be hatin on the Space Needle.
Posted by seandr on March 25, 2010 at 5:35 PM
8
So the Space Needle people are basically blaming the Seattle Center management for not publicizing things. Maybe the Center needs a shakeup at the top. (But without throwing away the master plan, which looks good to me.)
Posted by Bumpershoot on March 26, 2010 at 2:12 AM
9
He declined to comment on some of the other ideas that failed to pass muster.

"If there’s a better idea out there," he says, "we’d like to see it."

...so that he can keep it secret, presumably.
Posted by Furcifer on March 26, 2010 at 2:45 AM
10
Will in Seattle wrote:

"Why not just rent out the space under the Space Needle for the Chihuly Museum?"

I work for the Space Needle and that's what we're trying to do. We estimate that the City of Seattle will receive more than $1,000,000 a year in revenue (sales tax, admission tax and rent) from the Chihuly at the Needle project.
Posted by Space Needle Guy on March 26, 2010 at 10:26 AM

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