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Tuesday, March 2, 2010

Media Magazines: They're Like the Internet, Only With Severe Space Limitations!™

Posted by on Tue, Mar 2, 2010 at 1:30 PM

Paid Content reports that the magazine industry is about to roll out a 90 million dollar ad campaign about why magazines are better than the internet.

One ad says: “The Internet is fleeting. Magazines are immersive.” Another one, to run in ESPN (NYSE: DIS) magazine, features Michael Phelps, with the headline “We surf the Internet. We swim in magazines.”

Rolling Stone's Jann Wenner is spearheading this campaign, which would totally work as an Onion story without much exaggeration.

(Via Daring Fireball.)

 

Comments (9) RSS

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1
You can read them on the toilet.
Posted by arbeck http://www.facebook.com/arbeck on March 2, 2010 at 1:50 PM
Will in Seattle 2
@1 ftw.

When you drop your iPad in it, the solid state circuitry doesn't like it much.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on March 2, 2010 at 1:56 PM
gember 3
Magazines are failing because they're, for the most part, vapid and inane and extremely low on content.
Posted by gember on March 2, 2010 at 2:01 PM
very bad homo 4
Magazines kill trees.
Posted by very bad homo on March 2, 2010 at 2:19 PM
5
I hate perfume samples. P.U.!
Posted by Pee Yuu on March 2, 2010 at 2:43 PM
6
Yeah, they're very different from books that way.
Posted by bigyaz on March 2, 2010 at 2:49 PM
7
Magazine ads, being static, are much easier to ignore. So there's that, I guess.
Posted by Furcifer on March 2, 2010 at 2:56 PM
merry 8
It was the beginning of the end when the staples appeared in the middle of Rolling Stone.

Posted by merry on March 2, 2010 at 6:22 PM
9
I'm just gonna say, surfing is waaaaay more fun than swimming. To me.
Posted by erly on March 2, 2010 at 7:06 PM

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