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Thursday, February 25, 2010

Wow, Advertising! Congratulations on Your Enormous Balls!

Posted by on Thu, Feb 25, 2010 at 3:44 PM

nutella.jpg
Who else has seen this fucking Nutella commercial?

"As a mom, I'm a great believer in Nutella. A delicious spread that I use to get my kids to eat healthy foods. I spread a little on all kinds of healthy things, like multigrain toast."

Kids don't want to eat their broccoli? WHY NOT DUNK IT IN SPREADABLE CANDY? Is baby fussing over his strained peas? AS A MOM, I USE COCAINE INSTEAD OF SALT.

 

Comments (43) RSS

Oldest First Unregistered On Registered On Add a comment
1
Are you suggesting the adman behind this might be a tanuki?
Posted by aiff on February 25, 2010 at 3:48 PM
2
• Over 50 Hazelnuts per 13 oz. Jar
• Contains No Artificial Colors
• Contains No Artificial Preservatives

ingredients: sugar, modified palm oil, hazelnuts, cocoa, skim milk, reduced minerals whey (from milk), soy lecithin: an emulsifier, vanillin: an artificial flavor.
Posted by Algernon on February 25, 2010 at 3:48 PM
3
It's the old food industry thing of claiming that since something has an ingredient that might be construed as healthy (hazelnuts), then it's a health food. Like, say, "Heart-Healthy" Cocoa-Puffs with whole grain (and non-whole-grain and sugar and...), or orange juice (which used to be oranges before it became concentrated sugar), or...it's endless.
Posted by g on February 25, 2010 at 3:53 PM
4
Great. More parenting advice from hipsters who have never had kids.
Posted by bigyaz on February 25, 2010 at 3:54 PM
laterite 5
I despise that commercial. There's also the one where Chef Boyardee tries to convince us it contains an adequate serving of vegetables.
Posted by laterite on February 25, 2010 at 3:57 PM
Dee 6
I'm convinced that Nutella is the same stuff they fill Ferrero Rochers with.
Posted by Dee on February 25, 2010 at 4:01 PM
Simac 7
Nutella is really just hazelnut butter with cocoa and sugar. If you'd feed your kid Jiff, Nutella is probably a step up nutrition-wise.
Posted by Simac on February 25, 2010 at 4:05 PM
8
Great. Another lazy parent who thinks caring about their children's nutrition is equivalent to being a "hipster."
Posted by no sir I don't like it on February 25, 2010 at 4:05 PM
Timmytee 9
I've read that Nutella is the world's most popular spread. Just bought my first small jar 2 weeks ago. It's going to last me a loooooong time! No comparison to Smocker's PB.
Posted by Timmytee on February 25, 2010 at 4:12 PM
Karlheinz Arschbomber 10
nutella is mostly sugar and fat. Minor additives are cocoa & nut butter.
Posted by Karlheinz Arschbomber http://de.wikipedia.org/wiki/Arschbombe on February 25, 2010 at 4:12 PM
Timmytee 11
...or Smucker's, either!
Posted by Timmytee on February 25, 2010 at 4:12 PM
12
Hilarious as always, Lindy. Cocaine instead of salt - sheez!
Posted by Luckier on February 25, 2010 at 4:12 PM
13
Nutella is fucking BOMB!
Posted by Yums on February 25, 2010 at 4:16 PM
Urgutha Forka 14
When I was a kid, our family hosted a foreign exchange student from Germany for a year. One of the first days she was in our home, she made some toast for breakfast and started spreading Hershey's chocolate syrup on it. My mom asked her if she knew what she was doing and she said she had this all the time back at home in Germany. She took one bite of her Hershey's toast and immediately spit it out and said it tasted a lot different than what she was used to.

After she'd gone back home, she sent us a jar of Nutella as a gift and when I tasted it, I finally figured out what had happened.

Thanks for the memories.
Posted by Urgutha Forka on February 25, 2010 at 4:19 PM
Will in Seattle 15
You know, Cocaine extract used to be prescribed for colicky babies ...
Posted by Will in Seattle http://www.facebook.com/WillSeattle on February 25, 2010 at 4:20 PM
J.T. Oldfield 16
Nutella has just as much calories as peanut butter (though half the protein)
Posted by J.T. Oldfield http://bibliofreakblog.com on February 25, 2010 at 4:25 PM
Abby 17
Nutella is goddamn amazing.
Posted by Abby on February 25, 2010 at 4:28 PM
18
ATTN PARENTS: We non-parents will stop telling you how to raise your children if you stop telling us about them and asking us how cute they are and getting in the way with giant strollers.
Posted by Ben on February 25, 2010 at 4:34 PM
elenchos 19
Of course if the ad suggested eating Nutella wrapped in bacon and deep-fried, the Slog would be outraged at them for stealing their idea.
Posted by elenchos on February 25, 2010 at 4:37 PM
merry 20
Was introduced to Nutella when I was studying in London many years ago... It was just too sweet for me, although I did like the hazelnutty-ness. I was a much bigger fan of lemon curd, despite the gross name (and kinda gross appearance).

@ 19 - Now, why did I just think of Elvis, I wonder? :-D
Posted by merry on February 25, 2010 at 5:02 PM
21
My kids are addicted to this stuff! They try to put one over on the old man claiming it's real food because it has nuts in it or something. It's frosting, motherfucking FROSTING for God's sake.

Funny how my wife won't let them have cereal with more than 9 grams of sugar, but signs off on the evil Euro frosting spread.
Posted by Westside forever on February 25, 2010 at 5:14 PM
burgin22 22
I dare you to write one post without resorting to a wacky phrase in all caps.
Posted by burgin22 http://www.zombo.com/ on February 25, 2010 at 5:15 PM
Will in Seattle 23
The worst part of having a new nephew is knowing my sis is going to go all over-protective like most first-time parents do.

Me, I'll take him surfing when he's two and we'll wrassle sharks for fun.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on February 25, 2010 at 5:36 PM
misterlevitan 24
there is a vendor at the WS farmer's market who claims to make a "natural", "better" version. somehow, every time we get to the market, he's all sold out. so either the stuff doesn't exist, or it's so amazing that we need to start getting up earlier on sundays.
Posted by misterlevitan http://www.seattlesubsonic.com on February 25, 2010 at 5:38 PM
Shini 25
I'm so glad Nutella is finally on regular shelves, it used to be if I wanted some I had to go down to Fairchild or an import store.

Say what you will, it's delish, especially on honey gram crackers
Posted by Shini on February 25, 2010 at 5:48 PM
McGee 26
In the grand scheme of things I would be willing to bet that Nutella is the least offensive food item your repulsive, dip-shit kids eat.
Posted by McGee on February 25, 2010 at 6:03 PM
27
Nutella -

is better than some sex.
Posted by Spreadable on February 25, 2010 at 6:12 PM
28
@16

Calories are a pretty empty gauge of nutrition. Seeing as how the main ingredient in nutella is sugar, I think it's safe to say that peanut butter win hands down in a nutrition contest against it. Unless you're using jif or skippy, in which case all bets are off.
Posted by no sir I don't like it on February 25, 2010 at 6:42 PM
curtisp 29
Nutella has modified Palm Oil. That is the kind of food you give yourself in very small portions, once every few days. If you want your kids to eat healthy food feed them healthy food they like. Don't junk up the stuff they don't like.

Nutella is great. But mixing hazelnut butter, without the Palm crap, with melted chocolate, is better and not as bad for you, but still not healthy.
Posted by curtisp on February 25, 2010 at 8:00 PM
DOUG. 30
"A part of this nutritious breakfast" is still way more genius ad copy.
Posted by DOUG. http://www.dougsvotersguide.com on February 25, 2010 at 8:14 PM
TVDinner 31
Choosy moms choose Coke instead of salt!
Posted by TVDinner http:// on February 25, 2010 at 8:36 PM
Matt from Denver 32
@ 18, you're a fucking liar. That's never happened to you.

@ everyone else - when you want the kids to eat right, sometimes a little bribery goes a long way. You spread Nutella thinly and you probably add less than 10 calories. Everybody wins.
Posted by Matt from Denver on February 25, 2010 at 11:55 PM
singing cynic 33
when I was in Italy, I saw a jar of Nutella bigger than my head. It probably amounted to a gallon jug of Nutella.

I like my spreadable candy as much as the next gal, but omg.
Posted by singing cynic on February 26, 2010 at 3:42 AM
34
@4 and @32 - Totally agree!

This blog post clearly showed me Lindy doesn't have kids.
Posted by My kids are older than Lindy on February 26, 2010 at 7:57 AM
nixor 35
@6 ... it is the same. ferrero makes nutella and rocher
Posted by nixor on February 26, 2010 at 8:05 AM
36
You might as well go on a jihad against peanut butter and jelly sandwiches. They're equivalent if not worse nutritionally and kids are actually eating large amounts of them in the US as opposed to nutella which is still just a niche item.

More to the point, now that I'm in the process of bringing up children I've learned a little humility. Getting your kids to eat nutritious, varied, interesting meals is really hard. For every day when my 3 year old eats a new vegetable there is another when we bargain with him to finish his plate so that he can have dessert. A little nutella here or there is not going to lead to nutritional disaster and can be a tool in encouraging kids to eat other foods. Sometimes, imagine this, it can also just be a treat (and that's ok).

Ben
Posted by Ben Leis on February 26, 2010 at 9:33 AM
Dee 37
@35 - Oh, I know they make both, that's why I'm so convinced it's the same stuff.
Posted by Dee on February 26, 2010 at 10:21 AM
nixor 38
@37 well if it looks like a duck, tastes like a duck, and is made by the same duck-maker....

Posted by nixor on February 26, 2010 at 10:24 AM
39
Lindy, you are hilarious!
Posted by Compass Rose on February 26, 2010 at 10:36 AM
elenchos 40
I think it's perfectly OK for non-parents to make complete and utter fools of themselves. Do go on, go on. I enjoy these little chats.
Posted by elenchos on February 26, 2010 at 10:53 AM
passionate_jus 41
Well, at least they have health care.
Posted by passionate_jus on February 26, 2010 at 1:52 PM
ADoodle 42
Seriously. I never know whether to laugh or cry at that commercial. Hey, why not also dunk french fries in Nutella? They are vegetables, after all. (Also, it's whole grains that you want, not necessarily multigrains, if you're going to go to all the trouble of convincing people that toast is a health food.)
Posted by ADoodle on February 26, 2010 at 3:46 PM
43
Please never stop writing wacky phrases in all caps. Please, please, please. You are the funniest thing in the internets.
Posted by daviska56 on February 26, 2010 at 4:23 PM

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