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News & ArtsTuesday, February 9, 2010
Chow / International McIck*: McDonalds Introduces the McItaly Burger
Posted by Bethany Jean Clement on Tue, Feb 9, 2010 at 1:16 PM
The McItaly is made with all-Italian ingredients and recommended by the Italian government, and everybody's mad (especially, and very understandably, the Slow Food people).
Now, courtesy of the Daily Telegraph, the definitive review:
Rachel Diacono, 17, on holiday from England, told Reuters she wished she'd gone for a pizza instead."I love trying out different McDonald's in every country I go to—France is great—but here it's like they couldn't be bothered to make the effort. They should have put mozzarella and sun-dried tomatoes in or something," she said.
Note: The McItaly (like every fast-food product known to humankind) resembles its glamour shot above only vaguely. It actually looks like this.
*Can I say that? Or will McDonalds sue me?
1
Looks terrible. Even if I wasn't already staying far away from McDonalds, why would I want a burger with mozzarella and ciabatta?
2
I love Italian food, and God knows that I've eaten my share of fast food in my life, but the very idea of this is McYucky.
3
People who expect any sort of quality at ALL from a place like McDonald's must be living in a cave or something.
6
@3:
Unfortunately, it's not quality McDonald's prides itself on so much as it is consistency. Their food may be bland, fatty, and taste like plastic, but people seem to derive great comfort from the fact that it will taste exactly the same no matter which McDonald's it comes from.
Unfortunately, it's not quality McDonald's prides itself on so much as it is consistency. Their food may be bland, fatty, and taste like plastic, but people seem to derive great comfort from the fact that it will taste exactly the same no matter which McDonald's it comes from.
7
When we secede and form the nation of Seattle, the McSeattle will be salmon, harvested by organic pirates riding on their biocybernetic orcas, on a bed of fresh winter cabbage, with a thin slice of prime squid basted in a basil soy mixture, lightly seasoned with a sprinkling of hummus.
Either that or a fresh geoduck on a garlic sesame bun.
Either that or a fresh geoduck on a garlic sesame bun.
9
only if it's curly fries and the diet coke is served in an earthenware mug you brought yourself, COMTE ...
11
Ostensibly the Italian government teamed up with McDonalds to produce this in an effort to "globalize Italian taste."
Finally, someone taking up the oft-neglected cause of pushing Americanized Italian food.
Finally, someone taking up the oft-neglected cause of pushing Americanized Italian food.
12
@9 The McSeattle will not be available at the drive-through, unless you're on a bike. It will also just be handed to you without wrapping, as that would create more waste.
13
@12 - that's why you should bring your own recycled hemp bag and utensils carved from a car you hunted and killed yourself.
Besides, that saves you 10 cents.
Besides, that saves you 10 cents.
15
When I was 9 or 10, my family went to Italy. We had friends in Genoa and also visited Milan and Rome. The experience was largely wasted on me, because I didn't like pizza and I wanted to eat hamburgers. So 10 year old me would have been the target demo for the McItaly.
17
I cringed when I heard the high paid Italian Mcdonalds spokesperson claim that this a way to teach Italians about high quality ingredients.
18
Dear Bethany,
The company that markets this horrible gastronomic hockey puck has an apostrophe in its name:
McDonald's
The company that markets this horrible gastronomic hockey puck has an apostrophe in its name:
McDonald's
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