A commenter, Gloomy Gus, on this post, The Mighty Return of Starbucks, shared a link to this interesting NYT story:
SEATTLE — Young people wearing hoodies and chunky glasses are sipping microbrew beers and espressos, nibbling on cheese and baguettes made at a local bakery and listening to a guitarist strum and sing.This strange simulacrum now symbolizes Starbucks' return to the basics, to authenticity, to innovation—and this return is being rewarded with eye-popping profits:The scene could be at any independent coffeehouse around the country. Instead, it is at a Starbucks-owned shop called 15th Avenue Coffee and Tea.
The new store, one of two in Seattle’s trendy Capitol Hill neighborhood, grew out of a series of brainstorming sessions by a group of Starbucks employees after Howard D. Schultz, Starbucks’ chief executive, told them to “break the rules and do things for yourself.”
There are indications that Starbucks’ turnaround efforts are working. On Wednesday, the company reported that in the first quarter, which included the important holiday season, net income was $241.5 million, up from $64.3 million in the year-ago quarter.
It's interesting that this kind of language ("course correct," return to the "core values") is also being peddled by Obama:
If there's one thing that I regret this year is that we were so busy just getting stuff done and dealing with the immediate crises that were in front of us that I think we lost some of that sense of speaking directly to the American people about what their core values are and why we have to make sure those institutions are matching up with those values...He too wants to return to profitability.
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